What 2025 taught us about the importance of resilience in retail In retail and beyond, reactive security is limited. Exposure-led resilience is now essential. #limited #reactive #taught #reactive_security #retail #Exposure-led_resilience
Netflix and Amazon taught India to binge and Dhurandhar 2 taught Bollywood how to cash in on it Let’s be honest: 3 hours 49 minutes is a ridiculous runtime on paper. This is not a breezy popcorn watch. This is not a “let’s catch a quick evening show” movie. This is a commitment. You’re booking tickets, finding parking, surviving multiplex chaos, standing in snack queues, and then sitting through the length of what is essentially two regular Bollywood films stitched together. By every old school theatrical rule, Dhurandhar 2 should have been in trouble. And yet, it isn’t. In fact, the most interesting thing about Dhurandhar 2 is not that it is nearly four hours long. It is that audiences are sitting through every single minute of it. Not restlessly. Not reluctantly. But willingly. That tells you something important: cinema in India is quietly changing, and most people haven’t even noticed it yet. The old runtime rule is deadFor years, the industry treated runtime like a landmine. Anything above 2 hours 30 minutes invited panic. Trade experts worried about fewer shows per day. Exhibitors worried about occupancy. Audiences were assumed to have vanishing attention spans. Filmmakers were told to trim, tighten and rush. Then comes Aditya Dhar, who seems to have looked at all those warnings and casually said: what if the problem was never length, but laziness in storytelling?That is the real provocation of Dhurandhar 2. Dhar reportedly shot nearly seven hours of mater... #Netflix #Amazon #Bollywood #Dhurandhar #hours #Amazon_taught #taught_Bollywood #taught_India #taught #ridiculous_runtime
