Bet365 Becomes Official UFC Partner in US and Canada Bet365 has officially joined forces with the UFC as its sports betting partner in the United States and Canada, marking a significant expansion for the betting company. The partnership will see Bet365’s branding integrated into all UFC event broadcasts, including live events, digital platforms, and in-venue displays. This collaboration aims to enhance fan engagement by offering real-time betting options such as on-screen odds, fighter-specific predictions, and same-game parlay features during fights. The agreement includes Bet365’s presence during major UFC events, starting with UFC 326: Holloway vs. Oliveira 2 on March 7 at the T-Mobile Arena in Las Vegas. The event will feature special promotions and offers from Bet365, aligning with its broader strategy to capitalize on the UFC’s 13 top-line numbered events annually, as well as its 30 Fight Night events. UFC parent company TKO emphasized that Bet365’s scale and understanding of fight fans make it a natural fit for the promotion, which has a highly engaged global audience. Bet365’s head of development, Trip Stoppard, highlighted the partnership as a defining moment for the company, noting that the UFC’s frequent event schedule and real-time fan interaction create an ideal environment for live betting. He added that Bet365’s product offerings are designed to elevate the viewing experience for fans. The UFC’s partnership with Bet365 comes amid a broader expansion of the promotion’s media rights. In early 2026, UFC signed a $7.7 billion seven-year media rights deal with Paramount, which will serve as a key platform for Bet365’s integration across UFC broadcasts. This partnership is part of a larger strategy to grow the UFC’s global reach and monetize its events through sponsorships and betting opportunities.#bet365 #t_mobile_arena #ufc #paramount #tko
