STB Unveils Playful Singapore at ComplexCon Hong Kong The Singapore Tourism Board (STB) has launched a new initiative at ComplexCon Hong Kong, collaborating with Singaporean artist tobyato and e-commerce platform ShopBack to spotlight the city-state’s vibrant, unexpected side. The campaign, titled "We don’t wait for fun," targets young travelers aged 25 to 39, encouraging them to rediscover Singapore through a lens of creativity, street culture, and modern reinterpretations of its heritage. The effort positions Singapore as a dynamic playground where tradition and innovation intersect, offering experiences that blend history with contemporary energy. At the event, STB will showcase a three-meter-tall "Sneaker Stone Dragon" art installation, inspired by Singapore’s iconic Dragon’s Teeth Gate—a historic landmark that once guided sailors to the island. The artwork reimagines the city’s heritage as a symbol of creativity and movement, merging ancient symbolism with modern aesthetics. The installation is part of a broader effort to highlight Singapore’s unique ability to balance the old and the new, while celebrating its role as a hub for artistic experimentation. Artist tobyato, known for his bold murals and digital graphics, has reinterpreted traditional stone lions that guard sacred spaces, infusing them with street art and sneaker-inspired elements like laces and stitching. His work draws from Singaporean icons and heritage, creating a contemporary gateway to the city. The collaboration with tobyato reflects STB’s goal to present Singapore as a place where cultural legacy meets street culture, offering visitors a fresh perspective on its identity.#singapore_tourism_board #tobyato #complexcon_hong_kong #shopback #dragon_s_teeth_gate
