VIDA and KKR Launch Campaign to Expand EV Charging Network VIDA, the electric mobility division of Hero MotoCorp, has partnered with Kolkata Knight Riders to launch a campaign that links cricket matches to the expansion of India’s fast-charging infrastructure. The initiative, titled “6 for 6,” aims to install a 6kW fast EV charger for every six hit by KKR during the Indian Premier League season. Each six on the field translates to a real-world contribution toward India’s electric mobility goals. The campaign builds on VIDA’s existing network of over 5,300 fast-charging points across more than 430 cities. As EV adoption grows, the partnership leverages cricket’s widespread appeal to boost awareness and infrastructure development. Hero MotoCorp’s emerging mobility business unit chief business officer, Kausalya Nandakumar, emphasized that cricket’s ability to unite millions makes it an ideal platform for driving progress. She highlighted VIDA’s focus on making EV ownership more practical through its expanding fast-charging network and removable battery technology, which allows users to charge at standard household outlets. Kolkata Knight Riders’ CEO, Venky Mysore, noted that the campaign transforms on-field moments into tangible impact. By connecting every six to the growth of EV charging infrastructure, the partnership turns fan excitement into measurable progress. The rollout includes co-branded charging stations in KKR’s signature colors, with a flagship installation unveiled alongside team players. These chargers enable VIDA scooters to reach 80% charge in about an hour and are strategically placed along key highways to support longer journeys. The initiative also integrates VIDA’s removable battery system, enhancing flexibility in the charging ecosystem.#kolkata_knight_riders #kkr #venky_mysore #vida #hero_motoCorp
VIDA Unveils VX2 Plus KKR Limited Edition Scooter for Retail VIDA has launched the VX2 Plus KKR Limited Edition, a special edition scooter designed in collaboration with the Kolkata Knight Riders (KKR) cricket franchise. The unveiling took place during the Knights Unplugged 3.0 event, where the KKR squad participated in celebrating the partnership. The limited-edition model features a distinctive color scheme inspired by KKR’s branding, incorporating Knight Purple and Gold elements in a cohesive design language. The scooter’s body is based on a pearl black finish with a golden halftone gradient and micro-dotted patterns that flow across its panels. The design also includes three accent marks, symbolizing KKR’s three championship titles. VIDA confirmed that the VX2 Plus KKR Limited Edition will be available through select retail outlets, though specific pricing details have not been disclosed. To enhance the collector’s experience, VIDA has also introduced a limited-edition KKR-themed helmet to accompany the scooter. Additionally, the company announced the “Electrifying Player of the Match” initiative, under which KKR players who win matches will receive customized VX2 Plus KKR Limited Edition scooters as rewards. This partnership aims to create a unique product that aligns with the sports team’s identity while offering fans an exclusive collectible item. The collaboration highlights VIDA’s strategy to merge sports and lifestyle branding, leveraging the popularity of KKR to appeal to a broader audience. The limited-edition release underscores the growing trend of motorcycle manufacturers partnering with sports teams to create themed products that resonate with enthusiasts.#kolkata_knight_riders #kkr #vida #knights_unplugged_3_0 #electrifying_player_of_the_match
