Made in India: A Titan Story Review The six-episode series Made in India: A Titan Story, streaming on Amazon MX Player, offers a compelling narrative about the rise of Titan, one of India’s most iconic consumer brands. Based on journalist Vinay Kamath’s book Titan: Inside India's Most Successful Consumer Brand, the show avoids the pitfalls of corporate promotion by focusing on the human stories behind the brand’s creation. Directed by Robby Grewal, the series stars Jim Sarbh as Xerxes Desai, the founder of Titan, and Naseeruddin Shah as J.R.D. Tata, the influential business leader who supported Desai’s vision. The series begins by tracing Desai’s journey within the Tata Group, where he initially worked before embarking on the ambitious project of building Titan Watches. The narrative highlights the challenges faced during the brand’s inception, including the growing demand for imported watches, rampant smuggling, and skepticism from Swiss watchmakers who doubted India’s ability to produce high-quality timepieces. Unlike traditional underdog stories, the show emphasizes the painstaking process of establishing Titan, portraying it as a journey marked by bureaucratic hurdles, rejected loans, licensing issues, and initial setbacks in sales. A key strength of the series is its ability to humanize the corporate narrative. Rather than reducing business decisions to dry exposition, the show dramatizes strategic meetings, product development, and marketing campaigns with emotional weight. For instance, the process of naming the brand, recruiting talent, and designing watches is depicted as a labor of passion and perseverance.#naseeruddin_shah #titan #jim_sarbh #amazon_mx_player #vinay_kamath
