Sreeleela becomes the new face of Santoor as brand targets younger audiences Santoor, a name long linked with a distinct identity, is signalling a fresh shift with actor Sreeleela stepping in as the new face of the brand. The move marks a noticeable change in how the legacy beauty brand is choosing to engage with today’s younger consumers. Known for her youthful energy and strong connect with Gen Z and millennial audiences, Sreeleela brings a distinctly contemporary presence to the brand — one that reflects evolving ideas of beauty and self-care rooted in confidence. While Santoor has traditionally been associated with a specific beauty narrative, this shift points to a broader, more inclusive conversation around everyday beauty and personal care for younger consumers. Details of the campaign featuring Sreeleela are expected to be revealed in the coming days. Also Read: Sreeleela on staying rooted despite the fame, “It is a journey where you are constantly learning, unlearning, and relearning”... #younger_consumers #face #distinct_identity #long_linked #targets_younger #actor_Sreeleela #Sreeleela_stepping #brand_targets #Sreeleela #Santoor
Absolut is betting on brunch, not bottle service, as drinking habits shift Although consumers are drinking less, the industry is seeing a rise in "daycap" drinking, as younger consumers shift away from late-night consumption. #bottle_service #late-night_consumption #habits_shift #younger_consumers #drinking_habits #consumers_shift #daycap
