‘We’re by far the most ubiquitous experience for music’: Spotify’s Head of Consumer Experience talks to me about the streaming giant's next 20 years, including its plans to expand to new formats and combat AI music As Spotify celebrates its 20th anniversary, I spoke with Sten Garmark about the platform's exciting future developments. #Spotify #streaming_giant #Sten_Garmark #Consumer_Experience #future_developments #Spotify_celebrates #ubiquitous_experience #Experience_talks #platform_exciting #exciting_future
'It ultimately made people realize that music was worth paying for': Spotify's Sten Garmark on how the streaming giant created an entirely new business model, and its mission to convince users that 'there was something better than free' I sat down with Sten Garmark, Global Head of Consumer Experience at Spotify, to reflect on the company's impact 20 years on. #Sten_Garmark #Global_Head #Consumer_Experience #Spotify_Sten #business_model #company_impact #ultimately_made #made_people #people_realize #worth_paying
