'It ultimately made people realize that music was worth paying for': Spotify's Sten Garmark on how the streaming giant created an entirely new business model, and its mission to convince users that 'there was something better than free' I sat down with Sten Garmark, Global Head of Consumer Experience at Spotify, to reflect on the company's impact 20 years on. #Sten_Garmark #Global_Head #Consumer_Experience #Spotify_Sten #business_model #company_impact #ultimately_made #made_people #people_realize #worth_paying
