Following the Indian government's ban on real-money online gaming under the Promotion and Regulation of Online Gaming Bill 2025, Dream11 has terminated its ₹358 crore ($44 million) sponsorship deal with the Board of Control for Cricket in India (BCCI). This legislation prohibits the promotion and sponsorship of real-money gaming platforms, rendering Dream11's association with the Indian cricket team legally untenable. In response, the BCCI has initiated a new bidding process for the national team's lead sponsorship, setting a September 16 deadline for submissions. The board has explicitly barred companies involved in real-money gaming and cryptocurrency from participating in the bidding process. Despite the tight timeline, the BCCI is optimistic about securing a new sponsor promptly. However, with the Asia Cup commencing on September 9, the Indian team may take the field without a front-of-shirt sponsor in the opening week, including the high-profile match against Pakistan on September 14. The BCCI aims to generate approximately ₹4.52 billion over a three-year cycle by securing new sponsorship deals for around 140 matches, which would represent a 20% increase over the previous agreement with Dream11. This development underscores the significant impact of regulatory changes on sports sponsorships and the commercial landscape of Indian cricket. #BCCI #Dream11 #CricketSponsorship #OnlineGamingBan #IndianCricket #SportsBusiness #AsiaCup2025 #RegulatoryImpact #NewsOne @bcci
