Shilpa Shetty’s Personality Rights suit: Bombay HC questions legality of AI chatbots simulating celebrities The Bombay High Court on Wednesday raised significant questions about the legality of Artificial Intelligence tools that simulate celebrity personalities without their consent, during the hearing of a personality rights suit filed by actor Shilpa Shetty Kundra. The matter, titled Shilpa Shetty v. getoutlive. in & Ors. , concerns the alleged misuse of the actor’s image, voice and likeness through morphed visuals, deepfake content and AI-generated interactions. Justice Sharmila Deshmukh questioned how online platforms could permit users to “have a chat” with an AI version of a celebrity without obtaining consent from the concerned individual. “Without the permission of the personality, can you use an AI to chat with anybody in any manner? What is your right to do that?” the Court asked the lawyer appearing for an AI chatbot platform accused of misusing Shetty’s persona. When the platform’s counsel argued that its algorithm did not require permission from celebrities, the Court pressed further, drawing a distinction between users uploading content and AI systems knowingly generating simulated personalities. “This is an AI-generated platform that knows that it is not real. How can AI create somebody's personality in this manner without their permission and make it available in general public?” Justice Deshmukh observed. The Court directed the platform to file a det... #High_Court #Wednesday_raised #Bombay_High #Artificial_Intelligence #Shilpa_Shetty #Shetty_Kundra #Intelligence_tools #questions_legality #suit_filed #significant_questions
