Bombay High Court protects Shilpa Shetty’s personality rights; orders removal of defamatory and infringing online content In its order, the court directed the defendants to refrain from using or misrepresenting Shetty’s name, image, voice, likeness or persona in any manner. The court also ordered that defamatory and infringing content circulating on various platforms be immediately taken down. The directive underscores that the identity and reputation of a public figure cannot be commercially exploited or digitally misused without consent. The order also places responsibility on digital platforms and intermediaries to act promptly when such violations are brought to their attention. Reacting to the development, Shetty’s lawyer Sana Raees Khan said the ruling sends a clear message about the misuse of emerging technologies online. “The Bombay High Court has made it absolutely clear in Ms Shilpa Shetty’s personality rights case that the internet cannot become a playground for deepfakes and digital impersonation,” Khan said in an official statement. She added that the court acknowledged that Shetty’s name, image, voice and persona constitute valuable legal rights that cannot be commercially exploited or digitally manipulated without her consent. According to Khan, the order reinforces the obligation of digital platforms and intermediaries to remove such material swiftly and prevent the misuse of technology that can harm an individual’s dignity and reputation. Also Read: Shilpa ... #High_Court #Court #Bombay_High #Shilpa_Shetty #Shetty #misrepresenting_Shetty #Court_protects #court_directed #protects_Shilpa #infringing_content
Shilpa Shetty’s Personality Rights suit: Bombay HC questions legality of AI chatbots simulating celebrities The Bombay High Court on Wednesday raised significant questions about the legality of Artificial Intelligence tools that simulate celebrity personalities without their consent, during the hearing of a personality rights suit filed by actor Shilpa Shetty Kundra. The matter, titled Shilpa Shetty v. getoutlive. in & Ors. , concerns the alleged misuse of the actor’s image, voice and likeness through morphed visuals, deepfake content and AI-generated interactions. Justice Sharmila Deshmukh questioned how online platforms could permit users to “have a chat” with an AI version of a celebrity without obtaining consent from the concerned individual. “Without the permission of the personality, can you use an AI to chat with anybody in any manner? What is your right to do that?” the Court asked the lawyer appearing for an AI chatbot platform accused of misusing Shetty’s persona. When the platform’s counsel argued that its algorithm did not require permission from celebrities, the Court pressed further, drawing a distinction between users uploading content and AI systems knowingly generating simulated personalities. “This is an AI-generated platform that knows that it is not real. How can AI create somebody's personality in this manner without their permission and make it available in general public?” Justice Deshmukh observed. The Court directed the platform to file a det... #High_Court #Wednesday_raised #Bombay_High #Artificial_Intelligence #Shilpa_Shetty #Shetty_Kundra #Intelligence_tools #questions_legality #suit_filed #significant_questions
Inside Bastian Beach Club: Shilpa Shetty expands her hospitality brand with Mumbai’s first all-day beachfront hub Actor-entrepreneur Shilpa Shetty has expanded her hospitality portfolio with the launch of Bastian Hospitality’s first beach club in Mumbai. The new property, Bastian Beach Club, was unveiled alongside founder Ranjit Bindra at the iconic Sun-n-Sand in Juhu. Positioned as the city’s first all-day beachfront destination, the club brings together dining, music, leisure and wellness in one large-format space overlooking the Arabian Sea. With direct sea views and a sprawling pool at its centre, the venue aims to introduce a European-style beach club experience to Mumbai’s social circuit. Design and space Designed by Minal Chopra, the property draws aesthetic cues from coastal destinations such as Ibiza, Mykonos and Saint-Tropez. Open layouts, fluid indoor-outdoor transitions and a neutral coastal palette define the space, while the sea-facing deck and pool area serve as its visual anchor. View this post on Instagram A post shared by Bastian Experience (@bastianexperience) During the day, the focus is on relaxed lounging. The club is designed to host brunches, family outings and curated children’s activities, alongside wellness-led mornings. As the evening progresses, the mood shifts to sundowners and live DJ-led sessions, eventually transitioning into a high-energy nightlife setting. The food programme The culinary direction combines popular dishes... #Shilpa_Shetty #Actor-entrepreneur_Shilpa #Beach_Club #Bastian_Beach #Bastian_Hospitality #Shetty_expands #hub_Actor-entrepreneur #hospitality_brand #hospitality_portfolio #Inside_Bastian
