Prime Video and Amazon MX Player merge to create India’s biggest streaming platform with free and paid content In a major development in India’s streaming landscape, Prime Video has announced the integration of Amazon MX Player into its platform, creating what the company calls India’s largest streaming service for exclusive originals across free and paid entertainment. The move will bring together Prime Video’s premium subscription-based content library with Amazon MX Player’s extensive ad-supported content offering, giving viewers access to a wider range of entertainment under one unified destination. The combined platform will span Subscription Video on Demand (SVOD), Advertising Video on Demand (AVOD), Transactional Video on Demand (TVOD), and add-on subscriptions. The integration comes after Amazon acquired certain MX Player assets in 2024 and merged them with Amazon miniTV to create Amazon MX Player. The service rapidly expanded its reach through local originals, reality programming, micro-dramas and dubbed international content. With the latest merger, Prime members will now have access to a larger catalogue of originals and exclusives across devices, with options to watch content with ads or choose an ad-free experience. At the same time, viewers looking for free entertainment will continue to have access to a broad selection of ad-supported content along with seamless opportunities to subscribe to Prime. Speaking about the integration, Gaurav Gandhi, Vice Presiden... #India #Prime_Video #Amazon #Video #Player #calls_India #create_India #Player_merge #streaming_landscape #biggest_streaming
