Taapsee Pannu joins Enamor as brand ambassador for new campaign Enamor, India’s leading lingerie brand, today announced Indian actress and icon Taapsee Pannu as its brand ambassador. The partnership marks the brand’s new campaign introducing the bamboo cotton range of lingerie, ushering into their era of ‘Unapologetic As I Am’ – a bold repositioning from the fabulous appeal to a spirited self-acceptance of unapologetic choices, as the new brand identity. At the heart of the campaign is a striking new digital brand film, featuring Taapsee Pannu in a series of unapologetic but key moments during her everyday wellness routines – right from meditation to hydration and balancing her nutrition. Moving from an outside-in celebration to an inside-out expression of her desires, her standards, her self-expression and her appetite in life, she chooses the Enamor Bamboo Cotton range unapologetically, as her first layer of confidence. The Enamor Bamboo Cotton range is soft, breathable and designed to sync with your body. Made from natural light bamboo cotton, the range reverses the script for all day comfort, so your skin can breathe in. With a no pinch, no dig and no rash promise, the product is gentle on the skin, keeping one fresh and cool even in peak summers. The advanced sweat wicking formula and antimicrobial action of bamboo fabric helps you stay fresh for longer. Highlighting the campaign, Shekhar Tewari, Chief Executive Officer and Executive Director – Modenik Lifestyle (En... #today_announced #brand_ambassador #Taapsee_Pannu #announced_Indian #Indian_actress #bamboo_cotton #Pannu_joins #cotton_range #Enamor_Bamboo #icon_Taapsee
Assi set for digital premiere on ZEE5 on April 17 after theatrical run After sparking conversation and earning critical acclaim during its theatrical run, Assi is set for its digital premiere on Hindi ZEE5 on 17th April. Directed by Anubhav Sinha and produced by Benaras Media Works and T-Series Films, Assi features a powerful ensemble cast including Taapsee Pannu, Mohammed Zeeshan Ayyub, Kani Kusruti, Revathy, Manoj Pahwa, Kumud Mishra, Naseeruddin Shah, Supriya Pathak, and Seema Pahwa. A hard-hitting courtroom drama, Assi follows a lawyer (Taapsee Pannu) who takes on a brutal rape case, confronting not just the crime but the systemic apathy surrounding it. In a striking moment, the film underscores a grim reality—nearly 80 rape cases reported in a single day—amplifying the urgency of its narrative. It traces the journey of a survivor and her partner (Kani Kusruti and Mohammed Zeeshan Ayyub), whose lives are shattered by violence, as they navigate trauma, societal judgment, and an unforgiving legal system. Anchored in the reality of rising sexual violence and delayed justice, Assi shines a light on the emotional and social aftermath often left unspoken. Raw and unflinching, the film goes beyond the courtroom to explore the human cost of such crimes—the resilience it demands and the silence it challenges. Its honesty and emotional depth struck a chord with audiences in theatres, and it now aims to reach a wider global audience on ZEE5. Kaveri Das, Business Head – Hindi ZE... #April #theatrical_run #digital_premiere #Assi_set #Taapsee_Pannu #Zeeshan_Ayyub #Kani_Kusruti #Mohammed_Zeeshan #Assi #sparking_conversation
