Rashmika Mandanna joins Popeyes India as brand ambassador; rolls out first TV campaign in South market Popeyes India has announced actor Rashmika Mandanna as its brand ambassador, alongside the launch of its first television campaign in South India. The move marks a key step in the brand’s ongoing efforts to strengthen its presence in the country, particularly in the southern market, which currently serves as its largest base. Titled ‘Boring vs Bold’, the campaign highlights the brand’s Louisiana-style Cajun flavour profile and positions its offerings as a distinctive alternative within the fried chicken segment. The campaign rollout is focused on South India, where Popeyes has been steadily expanding its footprint. Operated in India by Jubilant FoodWorks Limited, the brand currently runs 48 outlets in the region. This makes the southern market a key area of growth, prompting the company to invest in targeted marketing and celebrity-led outreach. Featuring Rashmika Mandanna, the campaign aims to connect with younger audiences by aligning her public persona with the brand’s positioning. Known for her popularity across South Indian cinema and Hindi films, Mandanna’s association is expected to enhance visibility and engagement among a wider consumer base. Commenting on the development, Vibhor Gupta, Executive Vice President and Business Head at Popeyes India, said, “This campaign marks an important milestone in Popeyes India’s journey. As we continue to build the brand in ... #India #brand #Popeyes #Rashmika_Mandanna #brand_ambassador #Popeyes_India #South_India #joins_Popeyes #announced_actor #Mandanna_joins
Taapsee Pannu joins Enamor as brand ambassador for new campaign Enamor, India’s leading lingerie brand, today announced Indian actress and icon Taapsee Pannu as its brand ambassador. The partnership marks the brand’s new campaign introducing the bamboo cotton range of lingerie, ushering into their era of ‘Unapologetic As I Am’ – a bold repositioning from the fabulous appeal to a spirited self-acceptance of unapologetic choices, as the new brand identity. At the heart of the campaign is a striking new digital brand film, featuring Taapsee Pannu in a series of unapologetic but key moments during her everyday wellness routines – right from meditation to hydration and balancing her nutrition. Moving from an outside-in celebration to an inside-out expression of her desires, her standards, her self-expression and her appetite in life, she chooses the Enamor Bamboo Cotton range unapologetically, as her first layer of confidence. The Enamor Bamboo Cotton range is soft, breathable and designed to sync with your body. Made from natural light bamboo cotton, the range reverses the script for all day comfort, so your skin can breathe in. With a no pinch, no dig and no rash promise, the product is gentle on the skin, keeping one fresh and cool even in peak summers. The advanced sweat wicking formula and antimicrobial action of bamboo fabric helps you stay fresh for longer. Highlighting the campaign, Shekhar Tewari, Chief Executive Officer and Executive Director – Modenik Lifestyle (En... #today_announced #brand_ambassador #Taapsee_Pannu #announced_Indian #Indian_actress #bamboo_cotton #Pannu_joins #cotton_range #Enamor_Bamboo #icon_Taapsee
Hrithik Roshan joins Lux Industries Limited as brand ambassador for ONN premium innerwear range Lux Industries Limited has announced Hrithik Roshan as the new brand ambassador for its premium innerwear and thermal wear label ONN, as the company sharpens its focus on expanding its presence in India’s growing premium apparel segment. The association is part of the company’s wider effort to strengthen ONN’s identity as a contemporary lifestyle-focused brand and deepen its connection with younger consumers across urban centres as well as emerging markets. Positioned around comfort, performance, and style, the label is being actively scaled as part of Lux Industries’ premium category strategy. Announcing the collaboration, Chairman Ashok Todi said the partnership reflects the company’s long-term intent to build aspirational value around the brand. “ONN represents our vision of delivering modern design, superior comfort and aspirational style to the new generation of consumers. Hrithik Roshan’s dynamic personality, discipline and enduring appeal perfectly align with the values of the brand. We believe this association will further strengthen ONN’s positioning in the premium wear segment. ” View this post on Instagram A post shared by ONN (@onn_premiumwear) Executive Director Saket Todi added that the collaboration is expected to help the brand expand its reach among consumers looking for performance-oriented innerwear that aligns with evolving lifestyle expectation... #Hrithik_Roshan #Limited #Industries #Industries_Limited #brand_ambassador #Lux_Industries #joins_Lux #range_Lux #ONN #Roshan_joins
Ahaan Panday becomes first India brand ambassador for Davidoff Parfums For the first time ever, Davidoff Parfums announces actor Ahaan Panday as its First Brand Ambassador for India, marking a historic milestone in the brand’s journey in one of its most dynamic markets. For decades, Davidoff has held a special place in India’s fragrance landscape. Recognized and widely admired, the brand has long held cult status across urban India, and is now embarking on a bold and exciting new chapter in its journey in the country. Rooted in the pioneering spirit of founder Zino Davidoff, the brand has always stood for adventure, refinement, and living life with intensity. Through this partnership, Davidoff aims to strengthen its cultural presence in India and build ties with a new generation of fragrance enthusiasts. Sharing his excitement, Ahaan Panday said, “Davidof parfums is one of those brands I’ve always associated with memories growing up. Cool water was probably the first perfume I ever tried, to now be named Davidoff’s first Brand Ambassador for India feels incredibly special, and a little surreal. I’ve always seen Davidoff as a symbol of confidence and staying true to who you are. That mindset really resonates with where I am in life right now, which makes this association even more meaningful and I’m proud to be a part of it. ”Ahaan Panday brings a fresh energy to the brand in India, embodying the contemporary Davidoff man: self-assured yet carefree, ambitious yet grounde... #India #brand #historic_milestone #Ahaan_Panday #Panday #brand_ambassador #Davidoff #dynamic_markets #Davidoff_Parfums #announces_actor
Ranveer Singh becomes first-ever brand ambassador of Jindal Stainless amid blockbuster success streak Riding high on a massive box office streak, Ranveer Singh has added another milestone to his career by becoming the first-ever brand ambassador of Jindal Stainless. The collaboration marks a significant moment not just for the company, but also for the actor, who continues to expand his presence beyond films into impactful brand associations. This is the first time Jindal Stainless has onboarded a celebrity ambassador, with Ranveer Singh set to headline campaigns across television, digital, and social media platforms. The move is aimed at strengthening the brand’s outreach and bringing it closer to consumers across the country. The announcement comes at a time when Ranveer Singh is enjoying a strong phase in his film career. The actor delivered back-to-back successes with Dhurandhar (December 2025) and its sequel Dhurandhar The Revenge (March 2026), both of which performed impressively at the box office and reinforced his position as one of the industry’s most bankable stars. Commenting on the announcement, Managing Director, Jindal Stainless, Mr Abhyuday Jindal, said, "Ranveer Singh represents not only the present but also the future of Indian cinema, deeply committed to the work behind performance. As Jindal Stainless embarks on its next phase of growth, his dynamic personality and strong connect with audiences make him a fitting partner, to help bring the versatility o... #Ranveer_Singh #brand_ambassador #Jindal_Stainless #streak_Riding #Riding_high #first-ever_brand #success_streak #Jindal #amid_blockbuster #blockbuster_success
Ranbir Kapoor turns brand ambassador for Mana Projects Bollywood star Ranbir Kapoor has partnered with Bengaluru-based real estate developer Mana Projects as its brand ambassador, marking a significant crossover between entertainment and the evolving urban housing space. The collaboration coincides with the company unveiling a refreshed brand identity, aimed at redefining modern community living. Known for being selective with endorsements, Ranbir’s association signals a strategic move by the developer to connect with a younger, aspirational audience. The actor will be the face of a large-scale campaign spanning digital, outdoor, and experiential platforms, positioning the brand at the intersection of design, sustainability, and contemporary lifestyles. Speaking about the association, Ranbir Kapoor highlighted the emotional value attached to homes, stating, “A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging. What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I'm delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly. ”For Mana Projects, the move represents more than just a celebrity endorsement. Chairman and Managing Director D. Kishore Reddy described it as a reflection of the company’s evolvi... #Ranbir_Kapoor #real_estate #Bollywood_star #brand_ambassador #Mana_Projects #Bengaluru-based_real #Projects_Bollywood #housing_space #significant_crossover #Kapoor_turns
Raveena Tandon becomes face of Garnier Color Naturals, stars in new campaign Actor Raveena Tandon has been roped in as the brand ambassador for Garnier Color Naturals, with a new campaign that places her at the centre of a simple, everyday narrative. The campaign marks her first association with the brand and leans on her familiarity across generations rather than a high-gloss makeover approach. Sharing her thoughts on the collaboration, Tandon said, “I’m thrilled to partner with Garnier Color Naturals because the brand recognizes the value of trust and confidence that every woman looks for in her everyday routine. I like how it makes hair-colouring at home simple and the results feel natural. ”The campaign draws on Tandon’s long-standing connect with audiences, from her popularity in the 1990s to her continued presence in films, streaming projects, and public appearances. Her persona, often seen as candid and relatable, aligns with the campaign’s attempt to depict a real-life situation rather than an aspirational one. Ajay Simha, General Manager at Garnier, also commented on the association, stating, “Raveena’s authenticity and confidence resonate with consumers across generations, making her a strong fit for this campaign. ”With this collaboration, Tandon adds another endorsement to her portfolio, while the campaign itself remains centred on portraying a familiar, everyday moment through a recognisable face. Also Read: Raveena Tandon and Rasha Thadani celebrate Holi with... #Color #Raveena_Tandon #brand_ambassador #Garnier_Color #Color_Naturals #Actor_Raveena #campaign_Actor #Tandon #Garnier #campaign
McDonald's India–North & East Names Sara Arjun as brand ambassador; recreates iconic ad, watch McDonald’s India – North and East today announced actor Sara Arjun as its Brand Ambassador, marking a nostalgic homecoming for the young star who once won hearts in a beloved McDonald’s television commercial as a child. Years later, Sara returns to the brand in a new role, celebrating the joy of sharing meals and the timeless connection many customers have grown up with at McDonald’s. A long-time fan of the brand, she now also joins McDonald’s as its Brand Ambassador. The collaboration comes to life through the launch of a new TVC introducing the Buddy Meal, a value-packed offering designed for friends who love sharing good food and great moments together. Priced at ₹119, the Buddy Meal includes two burgers, customers can choose between the iconic McAloo Tikki or Veg Surprise along with two Coke and one medium fries, bringing together familiar favourites in a meal made for two. The new Buddy Meal film recreates the classic “girlfriend–boyfriend” banter from the original ad, blending nostalgia with humour. In a playful exchange, Sara jokes about how relationships today have become “too demanding,” with her buddy expecting grand gestures and even a bit of “princess treatment. ” When her buddy admits he simply wants a McAloo Tikki, the moment underscores a relatable truth, sometimes, uncomplicated joy is all it takes. The banter wraps up with the voiceover reveal: “Shukar hai McDon... #India #North #East #Sara_Arjun #brand_ambassador #McDonald_India #Buddy_Meal #actor_Sara #Arjun #East_today
