Take-Two boss says he's not interested in putting ads into premium games: 'It would seem unfair' Industry analyst Matthew Bell predicted a rise in in-game advertising last month as publishers pursue new revenue streams, but Strauss Zelnick doesn't see it happening. #Strauss_Zelnick #Take-Two_boss #Matthew_Bell #Industry_analyst #analyst_Matthew #Bell_predicted #premium_games
Take-Two boss declines to offer advice to the new Microsoft Gaming chief, says she'll be fine on her own: 'She’s a highly accomplished executive who’s done just great without ever having met me' Asha Sharma came into Microsoft's Xbox business without a background in gaming, but Zelnick did the same thing at Take-Two and that's worked out pretty well. #Microsoft_Gaming #Asha_Sharma #Gaming_chief #Microsoft_Xbox #Xbox_business #boss_declines #offer_advice #highly_accomplished #accomplished_executive #Take-Two_boss
