#adidas

Lionel Messi Teams with Bad Bunny and Timothée Chalamet in Adidas World Cup Teaser Adidas has unveiled a high-profile teaser for its upcoming FIFA Club World Cup campaign, featuring a star-studded cast that includes soccer legends, global music icons, and Hollywood actors. The commercial, released ahead of the tournament, highlights the intersection of sports and entertainment, showcasing a blend of established stars and rising talents. The clip opens with Oscar-nominated actor Timothée Chalamet engaging in a humorous phone call with reggaeton superstar Bad Bunny, who jokes about the actor’s lack of soccer knowledge. Chalamet quips, “What do I know about soccer? Nothing. I know about football, Benito. Football,” before referencing a mysterious local team that “hasn’t lost since 1996.” The teaser quickly transitions into a fast-paced, cinematic sequence that emphasizes the intensity of the competition. Bad Bunny addresses Lionel Messi, the Argentina captain, saying, “They play ‘win or go home.’ And they’ve never gone home.” Messi responds with confidence, declaring, “These kids are invincible.” The ad also features a roster of young soccer talents, including Jude Bellingham, Ousmane Dembélé, Lamine Yamal, Trinity Rodman, and Florian Wirtz, who are portrayed as the next generation of soccer stars. The commercial further incorporates legendary soccer figures, such as David Beckham, Zinedine Zidane, and Alessandro Del Piero, who are digitally de-aged using AI technology to appear as they did during their playing careers. One scene shows Chalamet driving a car with Bellingham, Rodman, and Yamal, during which Rodman exclaims, “This is bulls*!” as the group reacts to the chaos around them.#adidas #lionel_messi #bad_bunny #timothe_chalamet #fifa_club_world_cup

Ranveer Singh teams up with adidas Originals to launch India-inspired Superstar sneaker Actor Ranveer Singh has collaborated with adidas Originals to introduce a special India-focused edition of the iconic Adidas Superstar, marking what the brand describes as its first hyperlocal statement from the country. The launch positions Indian creative influence within the global sneaker conversation while celebrating a silhouette that has remained culturally relevant for more than five decades. The newly unveiled Ranveer Singh Superstar draws directly from the actor’s personality and visual identity. The design takes inspiration from the Royal Bengal Tiger, which Singh describes as his spirit animal. This influence appears across several elements of the sneaker, including tiger-inspired detailing along the signature three stripes. The shoe features a bold black-and-white base palette, layered with jewel-like accents and a custom “Ranveer Singh” insignia that adds depth and texture to the silhouette. According to the brand, the collaboration represents more than a celebrity design partnership. It signals a shift toward recognising India as an important contributor to global sneaker culture. The campaign introducing the sneaker is set in what is described as an “urban jungle” environment, reflecting instinct, individuality, and creative expression. At the centre of the narrative is Ranveer Singh, whose presence anchors the campaign’s exploration of contrasts such as restraint an... #Ranveer_Singh #adidas #adidas_Originals #Adidas_Superstar #India-inspired_Superstar #iconic_Adidas #special_India-focused #India-focused_edition #launch_India-inspired #Singh_Superstar

Jennifer Lawrence's go-to Adidas sneaker is spring’s 'cool girl' shoe — from $50 Jennifer Lawrence, the Oscar-winning actress known for her effortless style, has become a prominent figure in the sneaker world, with her recent choice of Adidas Tokyo shoes sparking a trend among fashion-forward individuals. These retro-inspired sneakers, which have been dubbed the "cool girl" shoe of the season, are now gaining traction as a versatile and stylish option for spring and summer. The Adidas Tokyo shoes, originally designed for running tracks, have evolved into a streetwear staple, blending vintage aesthetics with modern comfort. The Adidas Tokyo sneakers feature a slim, sleek silhouette reminiscent of the 1960s and 1970s, characterized by their low-profile design and retro gum soles. This minimalist approach sets them apart from the chunky trends dominating the sneaker market, positioning them as a chic alternative. Jennifer Lawrence’s endorsement of the Tokyo shoes has amplified their appeal, with fans noting her ability to pair the sneakers with a variety of outfits, from wide-leg jeans to midi skirts. Stylists and fashion insiders have also praised the shoes as a must-have for the spring season, with one reviewer describing them as "the antithesis of the chunky shoe trend." The affordability of the Adidas Tokyo shoes has further contributed to their popularity. While the sneakers typically retail for up to $90 per pair, they are currently available at a discounted price, with some retailers offering them for as low as $50. This price point makes them an attractive option for those looking to stay on trend without breaking the bank. The deal is particularly appealing given the current market for sneakers, where high-end models often command steep prices.#spring #adidas #jennifer_lawrence #adidas_tokyo #sneakers

American Dream Will Host a 39-Day World Cup Fan Fest This Summer American Dream, the East Rutherford mega-shopping and entertainment complex, is transforming into a central hub for World Cup excitement this summer with the launch of Dream Fan Fest, a 39-day celebration aligned with the FIFA World Cup matches at MetLife Stadium. The event will feature daily watch parties, live performances, celebrity appearances, giveaways, concerts, brand activations, and special programming throughout the tournament. Even without World Cup tickets, fans can engage with the global event through a variety of activities hosted at The Rink, Dream Live Performing Arts Center, Expo Center, and DreamWorks Water Park. The complex’s retailers, restaurants, and attractions will also contribute to the festivities, offering special menus and fan-focused programming. In the lead-up to the tournament, American Dream will host the FIFA World Cup Trophy Tour by Coca-Cola on June 3 and 4 at The Rink. The venue is also home to The Soccer Factory, a museum dedicated to Diego Maradona, and Adidas has opened a soccer-themed flagship store there. The Messi Experience, another soccer-focused attraction, is set to open soon, further enhancing the area’s appeal for football enthusiasts. Beyond American Dream, five New Jersey locations will host Goya Presents Flag Cities 2026 pop-up fan fests, featuring live music, international food, soccer activities, artisan vendors, and giant screens for live match coverage. The schedule includes: June 12: Jersey City June 14: Overpeck Park June 21: Secaucus June 24: Newark June 26: East Rutherford and Rutherford Each fan fest will be themed around the teams and cultures associated with the nearby MetLife Stadium matches, which will host eight World Cup games, including the final on July 19.#adidas #fifa_world_cup #coca_cola #american_dream #metlife_stadium

Oliviyah Edwards requests release from Lady Vols signing, per report Five-star recruit Oliviyah Edwards has requested a release from her commitment to the University of Tennessee Lady Vols basketball program, according to a report from On3 on April 4, 2026. The decision comes amid a significant exodus of players following the team’s worst season in program history, marked by a 16-14 record and a first-round NCAA Tournament exit. Edwards, a McDonald’s All-American and one of the most highly regarded recruits in the 2026 class, had initially expressed enthusiasm about joining the Lady Vols but now seeks to withdraw her commitment. Edwards, a 6-foot-3 forward from Tacoma, Washington, was the highest-ranked signee for the Lady Vols since Jordan Horston’s 2019 recruitment and was set to join a 2025 class ranked No. 2 nationally. Her decision to request release follows the departure of seven of Tennessee’s eight eligible players, who have entered the NCAA transfer portal following the team’s disappointing season. The exodus includes Deniya Prawl, Alyssa Latham, Kaniya Boyd, Lauren Hurst, Mia Pauldo, Mya Pauldo, and Talaysia Cooper, leaving only freshman guard Jaida Civil as the sole returner. The timing of Edwards’ request coincides with a broader crisis for the Lady Vols, led by head coach Kim Caldwell, whose second season ended with the program’s lowest winning percentage in history. Caldwell’s tenure has been marred by roster instability, with multiple key players leaving for other programs. Edwards’ departure before even enrolling at Tennessee represents a significant setback for the team’s rebuilding efforts. Edwards’ recruitment was a major highlight for the Lady Vols, as she became the first commitment of the 2026 class and was ranked No. 2 in the ESPN 2026 class.#adidas #university_of_tennessee #lady_vols #kim_caldwell #oliviyah_edwards

adidas HyperBOOST EDGE—The Shoe Preferred by Four-in-Five Runners Adidas is continuing its legacy of innovation with the release of the HyperBOOST EDGE, a new silhouette that marks the brand’s most significant midsole evolution since the introduction of BOOST in 2013. Positioned as a “supertrainer” within its running lineup, the shoe features a groundbreaking cushioning system called HyperBOOST PRO. This material is at least 40% lighter than standard BOOST and offers an average of 20% higher energy return compared to other BOOST products, according to the brand. Adidas claims that a study conducted at the University of Cologne found that four out of five runners who tested the HyperBOOST EDGE perceived softer cushioning than their existing footwear. These athletes also reported a stronger energy return from the new trainer. While the shoe’s design includes a small plastic element in the outsole, it lacks the rigid feel of some of the brand’s other Torsion System models. Visually, the HyperBOOST EDGE shares similarities with adidas’ top-tier road running models but diverges in key design aspects. The sleek upper features no 3-Stripes branding, which has been relocated to the midsole. A striped pattern across the foam’s top half indicates where the foot sits, while callouts to the shoe’s name and cushioning system are displayed on the spine and medial midsole. The debut colorway, dubbed “Hyper Crush,” draws inspiration from the anatomy of the foot. Additional color variations are expected to be released throughout the year. Adidas also plans to integrate HyperBOOST PRO technology into other footwear designs across multiple sports. The HyperBOOST EDGE will be available globally starting March 17 via adidas.com for $200.#adidas #hyperboost_edge #university_of_cologne #hyperboost_pro #hyper_crush

Adidas Hyperboost Edge Review (2026) The Adidas Hyperboost Edge, a new addition to the brand’s running shoe lineup, has been praised for its exceptional cushioning, energy return, and durability in lab tests. Reviewer Carlos Sánchez highlighted that the shoe delivers a “super trainer” experience, combining ultra-cushioning with a bold design that feels fun and agile during runs. While the price point is high and breathability is limited, the shoe is positioned as a strong contender in the competitive Boost series. The Hyperboost Edge excels in shock absorption, with lab data showing a heel score of 154 SA and a forefoot score of 145 SA—both above the average of 130 SA across 326 tested shoes. Its Hyperboost Pro foam, a PEBA-based material, outperformed most competitors, achieving an energy return of 73.6% in ASTM F1976 tests. This result surpassed even the ASICS Megablast, a model often regarded as a benchmark in the category. The shoe’s massive 44.6 mm heel stack and 38.1 mm forefoot height contribute to its ultra-cushioned feel, though this reduces ground feedback and may appeal more to runners prioritizing protection over responsiveness. The Hyperboost Edge’s design includes a late forefoot rocker, which encourages a more aggressive toe-off, and a balanced heel structure that supports the high stack without excessive curvature. The Primeweave upper offers comfort, while the full-length rubber outsole enhances durability. However, the tapered toebox may not suit wider feet, and the shoe’s limited breathability could be a drawback for some users. The review recommends the Hyperboost Edge for runners seeking a versatile shoe for long runs, marathons, or race day use, particularly those who value cushioning and energy return.#adidas #carlos_sanchez #hyperboost_edge #boost_series #adizero_evo_sl