Alysa Liu Signs With Nike, Debuts New Collection Oakland’s Olympic gold medalist Alysa Liu has signed with Nike, becoming the brand’s new face and launching a campaign that highlights her skating career. The 17-year-old figure skater, who won gold at the 2026 Milan Cortina Olympics, unveiled a collection of apparel featuring imagery from her competitive journey. The line includes t-shirts priced at $45 and hoodies costing $70, offering fans a chance to own pieces inspired by her achievements. Liu’s partnership with Nike marks a significant milestone in her career, blending her athletic success with a global sports brand. The campaign showcases her signature moves and moments from past competitions, celebrating her dedication and artistry on the ice. The collection’s design elements reflect her personal style and the technical aspects of her performances, appealing to both skating enthusiasts and Nike’s broader customer base. The collaboration underscores Liu’s growing influence beyond the rink. As one of the youngest Olympic champions in history, she has become a role model for young athletes, and her association with Nike further solidifies her status as a prominent figure in sports. The campaign’s release coincides with her continued efforts to balance her training schedule with public engagements, including appearances and advocacy for youth sports programs. Nike’s decision to partner with Liu highlights the brand’s focus on athletes who embody innovation and perseverance. Her inclusion in the campaign aligns with Nike’s strategy to highlight diverse talents and stories, reinforcing its commitment to supporting athletes at the highest level.#figure_skating #nike #alyssa_liu #milan_cortina_olympics #apparel_collection
