Alysa Liu Signs With Nike, Debuts New Collection Oakland’s Olympic gold medalist Alysa Liu has signed with Nike, becoming the brand’s new face and launching a campaign that highlights her skating career. The 17-year-old figure skater, who won gold at the 2026 Milan Cortina Olympics, unveiled a collection of apparel featuring imagery from her competitive journey. The line includes t-shirts priced at $45 and hoodies costing $70, offering fans a chance to own pieces inspired by her achievements. Liu’s partnership with Nike marks a significant milestone in her career, blending her athletic success with a global sports brand. The campaign showcases her signature moves and moments from past competitions, celebrating her dedication and artistry on the ice. The collection’s design elements reflect her personal style and the technical aspects of her performances, appealing to both skating enthusiasts and Nike’s broader customer base. The collaboration underscores Liu’s growing influence beyond the rink. As one of the youngest Olympic champions in history, she has become a role model for young athletes, and her association with Nike further solidifies her status as a prominent figure in sports. The campaign’s release coincides with her continued efforts to balance her training schedule with public engagements, including appearances and advocacy for youth sports programs. Nike’s decision to partner with Liu highlights the brand’s focus on athletes who embody innovation and perseverance. Her inclusion in the campaign aligns with Nike’s strategy to highlight diverse talents and stories, reinforcing its commitment to supporting athletes at the highest level.#figure_skating #nike #alyssa_liu #milan_cortina_olympics #apparel_collection
Alysa Liu Addresses Scams Amid Rising Fame Following Olympic Success Alysa Liu’s meteoric rise to fame as the reigning U.S. Olympic Winter Games figure skating champion has brought both accolades and unforeseen challenges. The 20-year-old athlete, who captured two gold medals in Milan-Cortina, has become a global icon in her sport, ending a 24-year drought for the United States team in figure skating. Her performances, marked by technical precision and artistry, earned her widespread acclaim and a surge in social media followers. However, her newfound visibility has also exposed her to risks, prompting her to take proactive steps to protect her fans. Liu’s achievements at the 2026 Winter Olympics solidified her status as a trailblazer. She became the first U.S. woman since 2002 to secure two gold medals in the discipline, a feat previously accomplished by Sarah Hughes. Her victory in the individual event not only showcased her skill but also redefined the narrative around American success in figure skating. Following her triumphs, her Instagram account saw a dramatic increase in followers, with 332,000 new accounts added after her February 3 gold medal win. She now boasts seven million followers on the platform, reflecting her immense popularity. Despite the positive attention, Liu faced a troubling reality: her fame attracted opportunists. Scammers began creating fake profiles and cloned accounts in her name, deceiving followers and exploiting her reputation. To combat this, Liu took to her Instagram Stories to clarify which accounts are officially hers. She emphasized that her only verified Instagram account is the one she uses publicly, warning fans to avoid falling for scams.#figure_skating #alyssa_liu #us_olympic_winter_games #sarah_hughes #world_figure_skating_championships
Olympic Gold Medalist Alysa Liu Shares Terrifying Airport Encounter Alysa Liu, the 20-year-old U.S. figure skater who won two gold medals at the Milan Cortina 2026 Olympic Winter Games, described a frightening experience she had at an airport on social media. In a post shared on Instagram Stories, Liu recounted being mobbed by fans waiting at the airport exit, with cameras and requests for autographs encroaching on her personal space. She expressed frustration as someone followed her to her car, urging fans to avoid such behavior. Liu’s account highlighted the challenges athletes face when returning home after major competitions. She wrote, “So I land at the airport, & there’s a crowd waiting at the exit with cameras & things for me to sign. All up in my personal space. Someone chased me to my car bruh. Please do not do that to me.” Her comments underscored the tension between fan enthusiasm and the need for personal boundaries. Liu’s Olympic journey was marked by rapid success. Just months after becoming an Olympic hopeful, she secured gold in the women’s singles figure skating competition, captivating audiences in Italy and sparking national pride in the U.S. She also contributed to her team’s gold medal in the team event, making her the first U.S. woman to win two golds at a single Winter Olympics since 1998. Her experience is not unique among athletes. Other professionals, including WWE star Rhea Ripley, have spoken out about similar incidents. In March 2023, Ripley described being followed at an airport after declining to sign anything for a fan, with others joining the pursuit. She emphasized the threat posed by such situations, noting the unpredictability of fan interactions. Liu’s post has sparked discussions about the pressures faced by athletes in the public eye.#figure_skating #olympic_games #milan_cortina_2026 #alyssa_liu #airport_encounter
