Netflix Exits Meghan Markle's $64 Scented Candles Business Netflix has ended its partnership with Meghan Markle’s As Ever lifestyle brand, marking the end of a collaboration that began with the launch of the brand’s product line. In a statement shared with The Hollywood Reporter, Netflix acknowledged its role in supporting the brand’s initial growth but emphasized that Markle would now lead the brand independently. “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life,” the statement read. “As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world.” The brand, which sells items like $64 scented candles, premium honey, wine, and bookmarks, has experienced rapid growth since its launch. A spokesperson for As Ever expressed gratitude for Netflix’s support during the brand’s early stages, stating that the company is now “ready to stand on its own.” The spokesperson added that the brand has an “exciting year ahead” and is eager to share more with customers. The decision to end the partnership comes seven months after Netflix downgraded Markle’s production deal with Archewell Productions, the media company co-founded by Prince Harry and Meghan. The original agreement, which included high-profile projects like Harry & Meghan, Polo, and With Love, Meghan, was replaced with a less expansive first-look deal. While Netflix officially described the new arrangement as an “extended creative partnership,” insiders noted that the collaboration was significantly scaled back compared to the previous deal.#as_ever #netflix #meghan_markle #archewell_productions #harry_meghan
