Netflix Exits Meghan Markle's $64 Scented Candles Business Netflix has ended its partnership with Meghan Markle’s As Ever lifestyle brand, marking the end of a collaboration that began with the launch of the brand’s product line. In a statement shared with The Hollywood Reporter, Netflix acknowledged its role in supporting the brand’s initial growth but emphasized that Markle would now lead the brand independently. “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life,” the statement read. “As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world.” The brand, which sells items like $64 scented candles, premium honey, wine, and bookmarks, has experienced rapid growth since its launch. A spokesperson for As Ever expressed gratitude for Netflix’s support during the brand’s early stages, stating that the company is now “ready to stand on its own.” The spokesperson added that the brand has an “exciting year ahead” and is eager to share more with customers. The decision to end the partnership comes seven months after Netflix downgraded Markle’s production deal with Archewell Productions, the media company co-founded by Prince Harry and Meghan. The original agreement, which included high-profile projects like Harry & Meghan, Polo, and With Love, Meghan, was replaced with a less expansive first-look deal. While Netflix officially described the new arrangement as an “extended creative partnership,” insiders noted that the collaboration was significantly scaled back compared to the previous deal.#as_ever #netflix #meghan_markle #archewell_productions #harry_meghan
Meghan Markle and Netflix End Partnership on As Ever: What It Means for Brand Meghan Markle’s lifestyle brand, As ever, is moving forward independently after ending its partnership with Netflix. The streaming giant confirmed the decision, stating that Meghan will continue to grow the brand on her own. A spokesperson for As ever noted that the brand is now “ready to stand on its own” following its rapid growth during the first year of the collaboration. The brand, which launched last year with products like fruit spreads, flower sprinkles, and honey tied to Meghan’s Netflix series With Love, Meghan, has seen significant success, including selling out its initial product drop. The partnership between Meghan and Netflix began in 2020 with a reported $100 deal, which included the production of several documentaries and series, such as Harry & Meghan (2022), Live to Lead (2022), Heart of Invictus (2023), and Polo (2024). However, the deal was not renewed in 2025, reflecting a broader shift in Netflix’s business strategy toward first-look deals rather than multi-project agreements. Despite the partnership ending, With Love, Meghan continued with a second season and a holiday special, though no future plans for the series have been announced. Meghan has described the process of launching As ever as a “learning curve,” acknowledging the public scrutiny she faced but emphasizing the growth she experienced. She expressed gratitude for the support she received, stating that it helped her navigate the challenges of building the brand. A source close to the brand added that this year is focused on establishing and scaling As ever, with Meghan working alongside her team to create a brand that aligns with her personal values and lifestyle.#as_ever #netflix #with_love_meghan #meghan_markle #heart_of_invictus
