Dakota Johnson Has Some New Favorite Jeans Dakota Johnson is making a bold statement with her latest collaboration with Calvin Klein, marking her first campaign with the iconic brand. The spring 2026 campaign centers on “ultralight” bras and underwear, alongside a revival of ’90s denim styles, including the Archive High Rise Slim Jean, Relaxed Trucker, and Baggy Jean. The collection emphasizes comfort, freedom, and sensuality, with Johnson serving as the face of the campaign. In a press release, Johnson described the collaboration as a celebration of confidence and self-expression. “Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on,” she said. “When a woman is alone at home working or reading or doing whatever, it can feel quite liberating and sensual. Channeling that, and pairing that energy with Calvin Klein’s iconography, felt both singular and classic.” She highlighted the campaign’s focus on empowering women to define their own sense of style, noting that “sometimes, a woman just being is the sexiest thing.” The campaign has drawn comparisons to Calvin Klein’s iconic ’80s and ’90s ads, which featured underage models like Brooke Shields and Kate Moss. While those images were groundbreaking in their time, they also sparked controversy over the exploitation of young models. Johnson, now 36, brings a mature perspective to the brand’s legacy. Her portrayal in the campaign is described as adult and fashion-forward, contrasting with the teenage figures of the past. Industry observers have praised the choice of spokesperson, noting that Johnson’s presence aligns with the brand’s modern vision. Her ability to embody both comfort and allure has been seen as a fresh take on Calvin Klein’s iconic aesthetic.#calvin_klein #dakota_johnson #archive_high_rise_slim_jean #relaxed_trucker #baggy_jean
