Dakota Johnson Has Some New Favorite Jeans Dakota Johnson is making a bold statement with her latest collaboration with Calvin Klein, marking her first campaign with the iconic brand. The spring 2026 campaign centers on “ultralight” bras and underwear, alongside a revival of ’90s denim styles, including the Archive High Rise Slim Jean, Relaxed Trucker, and Baggy Jean. The collection emphasizes comfort, freedom, and sensuality, with Johnson serving as the face of the campaign. In a press release, Johnson described the collaboration as a celebration of confidence and self-expression. “Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on,” she said. “When a woman is alone at home working or reading or doing whatever, it can feel quite liberating and sensual. Channeling that, and pairing that energy with Calvin Klein’s iconography, felt both singular and classic.” She highlighted the campaign’s focus on empowering women to define their own sense of style, noting that “sometimes, a woman just being is the sexiest thing.” The campaign has drawn comparisons to Calvin Klein’s iconic ’80s and ’90s ads, which featured underage models like Brooke Shields and Kate Moss. While those images were groundbreaking in their time, they also sparked controversy over the exploitation of young models. Johnson, now 36, brings a mature perspective to the brand’s legacy. Her portrayal in the campaign is described as adult and fashion-forward, contrasting with the teenage figures of the past. Industry observers have praised the choice of spokesperson, noting that Johnson’s presence aligns with the brand’s modern vision. Her ability to embody both comfort and allure has been seen as a fresh take on Calvin Klein’s iconic aesthetic.#calvin_klein #dakota_johnson #archive_high_rise_slim_jean #relaxed_trucker #baggy_jean
Dakota Johnson's Racy Calvin Klein Ad Features Topless Scenes and Pomegranate Covers Dakota Johnson has unveiled a provocative collaboration with Calvin Klein, showcasing a series of sensual and bold visuals that highlight the brand’s underwear and denim lines. The campaign, which blends intimate moments with striking imagery, features the Fifty Shades actress in a variety of daring scenarios. In one scene, Johnson appears in a black thong, moving between settings that range from a pool table to a sun-drenched outdoor space. The ad opens with her bending down to reveal the thong before climbing onto the table, her movements capturing a sense of allure. The campaign includes a sequence where Johnson lounges in a chair, her body partially exposed, as she adjusts her posture to frame the shot. Later, she transitions outdoors, lying on a yellow sun lounger by the water, clad only in a black bra. The scene emphasizes her toned physique under the sun, with the camera capturing her relaxed yet sensual presence. In another shot, a blue book covers the rest of her modesty, balancing on her hips as she stretches her arms overhead, accentuating her slender waist and flat stomach. The ad shifts indoors, where Johnson dances on a bed in ripped jeans, her topless form partially obscured by her long brunette hair. She later walks into a kitchen, picking up pomegranates to cover her chest as she moves through the space. The same gesture is repeated with steel drinking cups, showcasing her confidence in the role. The campaign concludes with her slicing into the fruit while smiling, her figure framed in a black bra on a sofa. In an interview with ELLE, Johnson described the collaboration as a natural fit for her current life stage.#calvin_klein #dakota_johnson #elle #fifty_shades #pomegranate
Dakota Johnson Dances Around Topless in New Calvin Klein Campaign Dakota Johnson has unveiled a bold new campaign for Calvin Klein, featuring the actress in a series of playful, provocative scenes that blend sensuality with a cheeky sense of humor. The campaign, shot by photographer Gordon von Steiner, showcases Johnson in a variety of intimate settings, from a poolside tableau to a bedroom dance party. In one sequence, Johnson struts across a pool table, her bare torso catching the light as she lifts her leg onto the felt, leaving little to the imagination. The scene transitions to her lounging on a pool chair, a book strategically placed over her lower half to shield her from full view. The imagery leans into a balance between allure and modesty, with Johnson’s confident presence guiding the narrative. The campaign escalates into a full-on dance sequence, with Johnson jumping onto her bed and moving around in nothing but jeans before heading to the kitchen. At one point, she grabs two pomegranates from the fridge, using them as a makeshift cover for her chest. She sassily shuts the door with her backside before slicing the fruit open and indulging in the fruit, adding a whimsical touch to the otherwise risqué visuals. The campaign’s tone is lighthearted yet undeniably provocative, with Johnson’s ability to navigate the line between playful flirtation and explicit imagery. The final shot of her understanding the assignment—clearly a nod to the campaign’s bold direction—cements her role as both muse and provocateur. The campaign has sparked mixed reactions online, with some praising its audacity and others critiquing its approach to nudity in advertising.#calvin_klein #dakota_johnson #gordon_von_steiner #pool_table #pomegranates
Dakota Johnson on FOMO, Underwear, and Feeling Good in Her Body Dakota Johnson’s new Calvin Klein ads have sparked widespread attention, with the actress appearing in a series of bold, minimalist looks that blend comfort and sensuality. The campaign features her in a pool with a black Ultralight bra, a pair of baggy, ripped jeans paired with an exposed black thong, and a sly, confident smile that seems to challenge the viewer. The imagery aligns with Calvin Klein’s brand identity of coolness and allure, while Johnson’s portrayal of a relaxed, self-assured woman resonates with her public persona. The ads, which emphasize simplicity and laid-back elegance, showcase Johnson in a black Ultralight bra that promises to “lift and shape” without bulk, along with matching underwear and loose-fitting jeans. Her relaxed demeanor and choice of clothing reflect a lifestyle that prioritizes comfort and confidence. The campaign’s tone mirrors her current life stage, as she describes feeling “calm and centered” and embracing her body with ease. Johnson recently spoke to ELLE about the campaign, revealing that her decision to collaborate with Calvin Klein felt like a natural fit. She explained that working with the brand during this phase of her life aligns with her sense of self, noting that the campaign’s focus on “laid-back sensuality” mirrors her current mindset. She also shared that her teenage years included owning Calvin Klein boxers, which she found practical for sleep. When asked about her newest fashion essential, Johnson highlighted the brand’s baggy, ripped jeans, praising their versatility and ability to make her feel both “slinky and comfortable.” She admitted to owning “north of 30” pairs of jeans but estimated that she only wears a fraction of them, a detail she described as “horrifying.#calvin_klein #dakota_johnson #elle #black_ultralight_bra #baggy_ripped_jeans
Dakota Johnson Is California Cool in Calvin Klein Underwear and Denim Campaign Dakota Johnson’s latest campaign for Calvin Klein showcases her signature laid-back California aesthetic, centered around denim and minimalist underwear. In the shoot, she opts for two distinct pairs of jeans, reflecting her personal approach to the fabric. “I love a baggy jean because it just makes an outfit,” she explains, describing how she folds the waistband over to avoid wearing a belt, creating a relaxed fit. “But if I feel like I’m slamming today, I’ll go for a high-waisted, tighter pair. It really depends on the time of the month—something most women can relate to.” Despite her denim expertise, Johnson rejects the trend of never washing jeans and instead storing them in the freezer. “That’s absolutely disgusting,” she says, laughing when asked about the practice. “Do you have a deep freezer in your house? No. Only deep freezers kill bacteria. I’m a really clean girl, so I throw those puppies in the wash every day, every damn day.” She adds that she also uses the dryer, noting that stretching the jeans after washing is part of the fun. Her underwear preferences also highlight her love for contrast. Johnson is drawn to Calvin Klein’s boy shorts, which she wears while sleeping and then throughout the day. “I can bop around the house in the morning and do things,” she says. “When I get home, I take off my pants—especially on hot days—and end up in my underwear all day. That’s just who I am.” However, her other side leans toward minimalism. “I wear basically dental floss underwear,” she admits. “I’m that person. Calvin also makes that style—feeling like there’s nothing there is wonderful for me.” She jokes about the campaign, calling it “the best gig I’ve ever had” because it aligns perfectly with her style.#california #calvin_klein #dakota_johnson #denim #underwear
