PlayStation 5 Is Showing Players Different Prices For Same Game PlayStation users have discovered that Sony is testing a pricing strategy known as “A/B pricing,” which displays varying prices for the same game on the PlayStation Store. While this approach isn’t entirely new, as Sony has been implementing dynamic pricing for months, recent reports highlight its growing prevalence. A Reddit user shared a thread titled “PSN game price goes UP when signing in” on the r/mildlyinfuriating subreddit, illustrating the issue. The user noted that the game Assassin’s Creed Unity, which should be on sale for £3.74 in the UK, was priced at £9.99 after logging into their PlayStation Network account. Although this price remains below the standard £24.99, it’s significantly less than the promotional rate. According to PSPrices, A/B pricing appears to be publisher-specific. The platform reported that companies like 2K Games, Focus Entertainment, Deep Silver, Bethesda, Rockstar Games, and Sony have all participated in this “experiment.” However, some publishers, including Ubisoft, are now reportedly adopting similar strategies. Microsoft has long used dynamic pricing for games, with its method labeled as “Just For You” on the Xbox Store. While critics argue Sony’s approach is less transparent, legal experts suggest it may not violate EU regulations. The European Commission clarified in 2024 that dynamic pricing is “not illegal under EU consumer protection rules,” as long as it doesn’t involve discriminatory practices. The practice remains controversial, with users expressing frustration over perceived unfairness. However, Sony has not publicly addressed the issue, leaving players to navigate the shifting prices without clear explanations or safeguards.#sony #assassin_s_creed_unity #psn #2k_games #ubisoft
