Lakers Fans Chime In On Preferred Jersey Patch After Bibigo Sponsorship Ends The Los Angeles Lakers are preparing for a pivotal offseason as they open up global sponsorship rights for their premium jersey patch partnership for the 2026-27 NBA season and beyond. The team announced the move in a statement, framing it as the next step in the franchise’s evolution. This decision comes after the Lakers ended their five-year, $100 million sponsorship deal with Bibigo, a global lifestyle brand focused on modernizing Korean cuisine. The previous partnership with Bibigo, which began in 2021, replaced an earlier collaboration with the e-commerce app Wish in 2017. The Lakers emphasized the brand’s global appeal, with Vice President of Corporate Partnerships Jill Snodgrass highlighting the team’s status as a worldwide icon. “The Lakers are one of the most recognizable brands in the world, synonymous with greatness, championships, style, and legacy,” she said. “The elite identity of the Purple and Gold blends legendary history with dynamic newness, creating moments and experiences that are remembered forever.” While the current sponsorship will cover the remainder of the season, the front office faces a critical decision in the coming months to select a new partner. Fan opinions have already begun to shape the conversation. Many are eager for a brand that aligns with the Lakers’ cultural significance and reflects the energy of Los Angeles. One fan suggested companies like Beats by Dre or Netflix, while others speculated about Japanese brands, citing the team’s ownership ties to the Dodgers. “Surprised they didn’t pick a Japanese brand since the owners are the same as the Dodgers,” one commenter noted. However, not all fans are focused on the brand itself.#luka_doncic #los_angeles_lakers #bibigo #jill_snodgrass #lon_rose
Lakers Seek New Jersey Patch Sponsor After Ending Bibigo Deal The Los Angeles Lakers have initiated a bidding process for a new jersey patch sponsor, set to begin with the 2026–27 NBA season. This marks the conclusion of their five-year partnership with Bibigo, which started in 2021 and was valued at more than $100 million. The franchise released a press statement inviting bids for what it described as a “category-defining sponsorship,” as noted in a post by The Sporting Tribune’s Arash Markazi. Lakers vice president of corporate partnerships Jim Snodgrass highlighted the global significance of the team’s brand, stating, “The Lakers are one of the most recognizable brands in the world, synonymous with greatness, championships, style, and legacy. The elite identity of the Purple and Gold blends legendary history with dynamic newness, creating moments and experiences that are remembered forever.” The statement emphasized the franchise’s reach, including broadcast presence in over 230 markets, hundreds of millions of global fans, and approximately 89 million social media followers. The Lakers have had only two jersey patch sponsors since the program began. Their first deal, with Wish from 2017 to 2021, was worth around $12–14 million annually. However, the Bibigo partnership extended beyond the NBA, encompassing branding for the South Bay Lakers (G League) and the franchise’s esports division, a scope not included in the Wish agreement. The upcoming bidding process is expected to involve the South Bay Lakers and other Los Angeles affiliates. The end of the Bibigo deal also signifies a milestone in the NBA’s international expansion. Bibigo became the first South Korean company to secure an NBA jersey patch, aiming to strengthen the Lakers’ presence in Asian markets.#south_korea #nba #los_angeles_lakers #south_bay_lakers #bibigo
