Lakers Fans Chime In On Preferred Jersey Patch After Bibigo Sponsorship Ends The Los Angeles Lakers are preparing for a pivotal offseason as they open up global sponsorship rights for their premium jersey patch partnership for the 2026-27 NBA season and beyond. The team announced the move in a statement, framing it as the next step in the franchise’s evolution. This decision comes after the Lakers ended their five-year, $100 million sponsorship deal with Bibigo, a global lifestyle brand focused on modernizing Korean cuisine. The previous partnership with Bibigo, which began in 2021, replaced an earlier collaboration with the e-commerce app Wish in 2017. The Lakers emphasized the brand’s global appeal, with Vice President of Corporate Partnerships Jill Snodgrass highlighting the team’s status as a worldwide icon. “The Lakers are one of the most recognizable brands in the world, synonymous with greatness, championships, style, and legacy,” she said. “The elite identity of the Purple and Gold blends legendary history with dynamic newness, creating moments and experiences that are remembered forever.” While the current sponsorship will cover the remainder of the season, the front office faces a critical decision in the coming months to select a new partner. Fan opinions have already begun to shape the conversation. Many are eager for a brand that aligns with the Lakers’ cultural significance and reflects the energy of Los Angeles. One fan suggested companies like Beats by Dre or Netflix, while others speculated about Japanese brands, citing the team’s ownership ties to the Dodgers. “Surprised they didn’t pick a Japanese brand since the owners are the same as the Dodgers,” one commenter noted. However, not all fans are focused on the brand itself.#luka_doncic #los_angeles_lakers #bibigo #jill_snodgrass #lon_rose
