Sustainable Travel Gains Momentum Among Indian Travelers as Behavior Shifts Toward Action A recent report by Booking.com reveals a significant transformation in the travel habits of Indian travelers, with 96% expressing a strong desire for more sustainable practices. The findings, based on insights from 32,500 travelers across 35 markets, highlight a clear shift from expressed intentions to tangible actions, driven by generational trends and environmental concerns. The report underscores that sustainability is no longer a niche preference but a central factor influencing travel decisions. Across age groups, including millennials, Gen Z, and Gen X, there is a consistent emphasis on reducing environmental impact. For instance, 88% of millennials, 82% of Gen Z, and 77% of Gen X plan to travel more sustainably in the next 12 months. This intent is translating into concrete behaviors, such as reducing waste, conserving energy, and supporting local businesses. Over half of each generation intends to recycle and avoid single-use items, while 57% of Gen X, 49% of millennials, and 46% of Gen Z aim to turn off air conditioning and lights when not in use. Supporting local economies is another shared priority, with roughly half of each generation planning to shop at independent stores and choose accommodations with sustainability accreditations. Beyond stated intentions, the report tracks actual behaviors, such as prioritizing locally sourced food. Nearly 60% of Gen X, 59% of millennials, and 55% of Gen Z emphasize eating seasonal and locally produced food while traveling. Carrying reusable water bottles is nearly universal, with 56% of millennials, 54% of Gen X, and 53% of Gen Z adopting this practice.#india #gen_z #booking_com #santosh_kumar #gen_x
Booking.com Travel Report Highlights Shift in APAC Traveler Behavior Amid Extreme Weather Booking.com’s 11th annual Travel & Sustainability Report reveals significant changes in how travelers in the Asia-Pacific region plan and book trips, driven by concerns over extreme weather, natural disasters, and overcrowding. The report, based on responses from 32,500 travelers across 35 global markets, highlights a growing trend of adapting to climate-related challenges and prioritizing sustainable travel practices. A key finding is that 44% of APAC travelers canceled or changed travel plans in the past 12 months due to extreme weather or natural disasters. This figure underscores the increasing impact of climate events on travel decisions. Additionally, 79% of respondents said they consider extreme weather risk when choosing a destination, while the same percentage reported factoring it into timing decisions. In Asia-Pacific, 74% of travelers actively avoid destinations known for extreme weather, and 68% said such conditions cause stress during the booking process. The report also emphasizes a generational divide in sustainable travel preferences. While 88% of APAC travelers across all ages stated that more sustainable travel is important or very important to them, there are notable differences in future plans. Boomers (48%) are less likely than Gen X (68%), Millennials (76%), or Gen Z (80%) to prioritize sustainability. This suggests a shift toward younger generations adopting more eco-conscious travel habits. Overcrowding is another factor reshaping travel choices. In APAC, 40% of travelers plan to avoid overcrowded tourist destinations, while 28% seek out cooler locations. Among those choosing quieter destinations, 36% aim to reduce their environmental impact by avoiding overtourism.#extreme_weather #booking_com #danielle_dsilva #apac #sustainability_report
Thomas Cook India and SOTC Travel Partner with Booking.com Under Regulation 30 Thomas Cook (India) Limited and SOTC Travel have formalized a strategic partnership with Booking.com through regulatory filing under SEBI Regulation 30. The collaboration integrates Booking.com's extensive global accommodation inventory of over 31 million listings across 220+ countries into both companies' corporate booking platforms, offering Indian businesses enhanced choice with enterprise-level controls, price transparency, GST compliance, and comprehensive support services. The partnership was announced via a press release dated March 10, 2026, filed under SEBI Regulation 30. The announcement was shared with BSE Limited and National Stock Exchange of India Limited, underscoring the strategic importance of the collaboration. The initiative aims to deliver comprehensive accommodation solutions for Indian corporates through improved digital booking platforms. The partnership provides Thomas Cook India and SOTC Travel's corporate clients access to Booking.com's global accommodation inventory. Booking.com's listings are now live on both companies' corporate booking tools, enabling immediate access to a wide range of accommodations. This integration is designed to streamline travel arrangements, reduce administrative burdens, and enhance cost-efficiency for businesses. Key features of the partnership include enterprise-level controls to manage bookings, price transparency to ensure competitive rates, and compliance with GST regulations. Additionally, the collaboration offers comprehensive support services to address client needs effectively. Thomas Cook India and SOTC Travel also resolved a significant income tax dispute, eliminating a contingent liability that had been pending since the Assessment Year 2016-17.#thomas_cook_india #sotc_travel #booking_com #sebi_regulation_30 #amit_j_parekh
