McDonald’s CEO Chris Kempczinski Struggles with New Big Arch Burger A video shared on social media last month shows McDonald’s CEO and Chairman Chris Kempczinski hesitantly trying the new “Big Arch” burger, a massive sandwich set to debut in the U.S. on Tuesday. In the clip, Kempczinski expresses his enthusiasm for the product, stating, “I love this product, it is so good. I’m going to do a tasting right now, but I’m going to eat this for my lunch, just so you know.” The burger, described as a “big burger,” includes two quarter-pound patties, Big Arch sauce, lettuce, crispy onions, and pickles. Kempczinski’s attempt to eat the oversized sandwich appears awkward, as he admits he “didn’t even know how to attack it” and hesitates before lifting the burger to his mouth. After taking a small bite, he comments, “Mmm, that is so good, that’s a big bite for a Big Arch,” then turns the burger toward the camera. The clip quickly went viral, with social media users mocking the CEO’s reluctance and questioning whether he genuinely enjoys his company’s menu items. Commenters criticized Kempczinski for treating the burger like a foreign object, with one user quipping, “This was the most unnatural thing I’ve ever seen.” Another remarked, “Why does he look like he’s scared to bite it?” Others pointed out his use of corporate jargon, such as referring to the burger as a “product,” with one commenter writing, “It Scares me when you call food ‘product.’” A popular comment read, “He def don’t eat Mcdonals [sic].” The Big Arch Burger, which gained cult following in Canada and Europe in 2024, was added to the permanent menu in the UK and Ireland. The burger contains 1,020 calories, nearly matching the total calories in a standard Big Mac Meal, including fries and a medium Coke.#social_media #mcdonalds #chris_kempczinski #big_arch_burger #calories
