Internet users mocked McDonald’s CEO for his brief taste test of the Big Arch burger Social media users mocked McDonald’s CEO for his short-lived review of the Big Arch burger, questioning whether he actually took a full bite. Comments on the post included jokes about the size of his first bite, with one user quipping, “That was the smallest first bite I’ve ever seen.” Others speculated about the CEO’s ability to fully experience the burger’s flavor. Singer and actress Christina Millian offered a more positive take, calling the burger a “guilty pleasure” in a separate comment. Meanwhile, USA TODAY attempted the Big Arch burger and shared its own evaluation, with the CEO stating, “You want to be hungry when you order one of these,” during his taste test. The full review was linked at the top of the story. The Big Arch burger, a new addition to McDonald’s menu, is set to debut in U.S. restaurants this week. The product, which features a unique arch-shaped design, has generated significant online buzz. While some critics remain skeptical about its taste and value, others have embraced it as a novelty item. The burger’s release marks a bold move for the fast-food giant, aiming to attract attention with its unconventional appearance. McDonald’s has not yet released official details about the burger’s ingredients or pricing, but the company has emphasized its focus on innovation. The Big Arch’s debut comes amid increasing competition in the burger market, with rivals introducing similarly themed products. Despite the mixed reactions, the burger’s visual appeal has sparked widespread discussion, highlighting the growing role of social media in shaping consumer perceptions of new food items.#fast_food #mcdonalds #big_arch_burger #christina_millian #usa_today
McDonald’s CEO Chris Kempczinski went viral on social media after appearing deeply unenthusiastic about eating one of his own burgers. The CEO’s reaction to the Big Arch Burger sparked widespread attention. After introducing the product and assuring viewers he would eat it for lunch, Kempczinski opened the box and initially seemed excited, exclaiming, “Holy cow.” However, his enthusiasm quickly faded as he struggled to recall the ingredients, referring to the burger as a “product” rather than food. He took a small bite, appeared uncomfortable, and later described the experience as a “big bite for a Big Arch.” The clip, shared by Rain Drops Media, highlighted Kempczinski’s reluctance to engage with the burger. Social media users quickly picked apart the moment, with many comparing his reaction to the awkwardness of a character from The Simpsons trying a Krabby Patty for the first time. Others focused on the CEO’s choice of words, suggesting his description of the burger as a “product” rather than a meal implied it lacked nutritional value. Commentators also noted the irony of the CEO’s behavior, given that the burger was developed in McDonald’s corporate kitchens. @Nick_TopG joked that the burger was “worlds better than anything you would ever get at an actual McDonald’s,” yet Kempczinski still seemed uninterested. The most scathing critique came from @RoyalMelanite, who called the moment “the most unintentionally hilarious endorsement fail since New Coke.” Reddit users echoed the humor, with u/Carosello questioning why the company would upload the video in the first place.#mcdonalds #chris_kempczinski #big_arch_burger #rain_drops_media #the_simpsons
McDonald’s CEO Chris Kempczinski Struggles with New Big Arch Burger A video shared on social media last month shows McDonald’s CEO and Chairman Chris Kempczinski hesitantly trying the new “Big Arch” burger, a massive sandwich set to debut in the U.S. on Tuesday. In the clip, Kempczinski expresses his enthusiasm for the product, stating, “I love this product, it is so good. I’m going to do a tasting right now, but I’m going to eat this for my lunch, just so you know.” The burger, described as a “big burger,” includes two quarter-pound patties, Big Arch sauce, lettuce, crispy onions, and pickles. Kempczinski’s attempt to eat the oversized sandwich appears awkward, as he admits he “didn’t even know how to attack it” and hesitates before lifting the burger to his mouth. After taking a small bite, he comments, “Mmm, that is so good, that’s a big bite for a Big Arch,” then turns the burger toward the camera. The clip quickly went viral, with social media users mocking the CEO’s reluctance and questioning whether he genuinely enjoys his company’s menu items. Commenters criticized Kempczinski for treating the burger like a foreign object, with one user quipping, “This was the most unnatural thing I’ve ever seen.” Another remarked, “Why does he look like he’s scared to bite it?” Others pointed out his use of corporate jargon, such as referring to the burger as a “product,” with one commenter writing, “It Scares me when you call food ‘product.’” A popular comment read, “He def don’t eat Mcdonals [sic].” The Big Arch Burger, which gained cult following in Canada and Europe in 2024, was added to the permanent menu in the UK and Ireland. The burger contains 1,020 calories, nearly matching the total calories in a standard Big Mac Meal, including fries and a medium Coke.#social_media #mcdonalds #chris_kempczinski #big_arch_burger #calories
McDonald’s CEO’s awkward taste test sparks mocking online: ‘His aura screams kale salad’ Business leaders are increasingly placing themselves in front of the camera, in an effort to appear more relatable to a social media-first audience. When it goes well, it can be a huge hit. When it doesn’t, you risk becoming the subject of online ridicule. In the recent case of Chris Kempczinski, McDonald’s CEO and president, it’s the latter. Kempczinski, who has led the company since 2019, recently attempted to promote a new menu item by conducting a live taste test of the McDonald’s Big Arch burger. The moment quickly turned into a viral spectacle of awkwardness. The burger, which is set to launch nationwide in the U.S. for a limited time starting March 3, features two quarter-pound beef patties, three slices of melted white cheddar cheese, crispy onions, and a signature Big Arch tangy sauce. During the live session, Kempczinski told the audience he would “do a tasting right now” but then admitted he was eating it for lunch. He hesitated, looking around the burger and saying, “I don’t even know how to attack it, there’s so much to it.” After taking a small bite, he showed the camera the indentation he made, prompting comments like, “That was the smallest first bite I’ve ever seen.” A Reddit user quipped, “If McDonald’s cares about its future, they need to make sure [Kempczinski] is anywhere but in front of a camera.” The incident has drawn widespread mockery online, with critics highlighting the CEO’s apparent discomfort with the product. Some have compared his reaction to that of someone who might prefer a kale salad over a burger. Kempczinski’s tenure at McDonald’s has been marked by efforts to modernize the brand, including initiatives to improve customer experience and expand digital ordering.#mcdonalds #reddit #chris_kempczinski #big_arch_burger #mcdonalds_us
