Fox Launches AI Ad Platform, Tubi Integrates ChatGPT for Discovery Fox unveiled Fox AdStudio, an AI-based ad platform designed to deliver outcomes-based measurement, cross-property reach, and future agentic media planning. The platform emphasizes real-time content and viewership insights, with a focus on minimizing audience overlap across its properties to improve reach efficiency. Fox claims the platform will provide brands with measurable outcomes through key performance indicators (KPIs) and plans to expand into agentic media planning and buying, which leverages AI to automate and optimize ad strategies. Tubi rolled out a native ChatGPT app, enabling conversational discovery via @Tubi. The platform combines large language models (LLMs) with deep-learning recommendation systems, leveraging 100 million monthly users and more than 1 billion monthly viewing hours to power personalized content suggestions. Users can input natural-language queries, such as “a movie that feels like a fever dream but isn’t horror,” and receive curated playback links. The integration aims to enhance personalization and ad targeting while creating new engagement surfaces for brands. Vendor-review startups like CartographAI are gaining traction by offering curated vendor assessments to simplify decision-making for brands and agencies. These platforms act as marketplaces where vendors cannot pay to alter scores but can pay for visual prominence or content marketing. CartographAI, co-founded by Jay Friedman and Danilo Tauro, joins other services like Blurbs and Marketecture in curating vendor assessments, helping buyers navigate the crowded ad-tech market. The technical underpinnings of these innovations highlight the industry’s focus on balancing model complexity with operational efficiency.#chatgpt #tubi #fox_adstudio #cartographai #jay_friedman
