Fox Launches AI Ad Platform, Tubi Integrates ChatGPT for Discovery Fox unveiled Fox AdStudio, an AI-based ad platform designed to deliver outcomes-based measurement, cross-property reach, and future agentic media planning. The platform emphasizes real-time content and viewership insights, with a focus on minimizing audience overlap across its properties to improve reach efficiency. Fox claims the platform will provide brands with measurable outcomes through key performance indicators (KPIs) and plans to expand into agentic media planning and buying, which leverages AI to automate and optimize ad strategies. Tubi rolled out a native ChatGPT app, enabling conversational discovery via @Tubi. The platform combines large language models (LLMs) with deep-learning recommendation systems, leveraging 100 million monthly users and more than 1 billion monthly viewing hours to power personalized content suggestions. Users can input natural-language queries, such as “a movie that feels like a fever dream but isn’t horror,” and receive curated playback links. The integration aims to enhance personalization and ad targeting while creating new engagement surfaces for brands. Vendor-review startups like CartographAI are gaining traction by offering curated vendor assessments to simplify decision-making for brands and agencies. These platforms act as marketplaces where vendors cannot pay to alter scores but can pay for visual prominence or content marketing. CartographAI, co-founded by Jay Friedman and Danilo Tauro, joins other services like Blurbs and Marketecture in curating vendor assessments, helping buyers navigate the crowded ad-tech market. The technical underpinnings of these innovations highlight the industry’s focus on balancing model complexity with operational efficiency.#chatgpt #tubi #fox_adstudio #cartographai #jay_friedman
A Knight's Tale Departs Free Streaming Platforms After 25 Years Heath Ledger’s 2001 film A Knight's Tale is set to leave free streaming platforms after nearly two decades, marking the end of its ad-supported availability on Tubi. The medieval romantic comedy, which stars Ledger in one of his most underrated roles, will no longer be accessible on the service following March 31. The decision follows a trend of major titles exiting Tubi’s catalog as the platform continues to refine its content strategy. The film follows William Thatcher, a low-born squire who, after losing his master, adopts the identity of a noble knight to compete in jousting tournaments. His journey takes him from obscurity to fame, earning the admiration of historical figures like Edward the Black Prince and sparking a romantic rivalry with Count Adhemar of Anjou. Ledger’s performance as the titular knight, balancing humor, ambition, and vulnerability, remains a standout element of the film. The story blends action, comedy, and romance, with a tone that diverges from the darker, more politically charged narratives of its time. Directed by Brian Helgeland, A Knight's Tale was released in May 2001 and initially received mixed reviews. Critics at the time were divided, with some dismissing its anachronistic humor and historical liberties. However, its popularity has grown over the years, and it now holds a 79% rating on Rotten Tomatoes. Audiences have come to appreciate its charm, with many viewing it as a nostalgic, feel-good film that showcases Ledger’s range beyond his iconic roles in The Dark Knight and Brokeback Mountain. The film’s departure from Tubi comes as the streaming service continues to phase out older titles, prioritizing newer content.#heath_ledger #brian_helgeland #tubi #a_knight_s_tale #james_purefoy
