Google Expands Gemini’s Cross-App Personalization to Free Users Google announced it has expanded its Personal Intelligence service to free users in the U.S., integrating the feature across AI Mode, the Gemini app, and Gemini in Chrome. The update allows the AI to perform tasks like planning flight layovers based on food preferences, exact arrival and departure times, and airport layouts, or recommending new handbags by analyzing past clothing purchases and preferred brands. This expansion aims to boost Gemini’s position in the generative AI market by making its capabilities more accessible. The move reflects a broader trend among AI platforms to evolve into seamless, context-aware assistants that can adapt to user preferences and browsing history. By personalizing interactions across services, these tools aim to enhance user engagement and streamline decision-making. However, marketers are still struggling to meet rising expectations for personalized content. According to Salesforce, 51% of global marketing professionals report their campaigns often feel generic, while 78% say they lack the resources to create sufficient personalized content. As AI-driven personalization becomes more sophisticated, user demands are likely to grow. For marketers, this shift could mean rethinking how brands interact with audiences. Google’s expansion offers an opportunity for brands to enhance their visibility within Gemini’s ecosystem. By leveraging the platform’s ability to remember context and preferences, companies can craft more relevant messaging and improve customer experiences. The update is part of EMARKETER’s subscription Briefings, which combine daily updates with data and analysis from forecasts and research reports. These Briefings are designed to provide critical insights for industry professionals.#google #ai_mode #gemini_app #chrome #emarketer
Personal Intelligence Expands Across Google Platforms in the U.S. Google is broadening its Personal Intelligence features across several of its services in the U.S., including AI Mode in Search, the Gemini app, and Gemini in Chrome. These updates aim to enhance user experiences by integrating Google apps to provide personalized assistance. For instance, the system can generate tailored recommendations, such as shopping suggestions based on past purchases or customized travel plans. Users retain control over which apps are linked and can enable or disable connections at any time. Since the introduction of Personal Intelligence earlier this year, users have praised its ability to deliver highly customized support through AI Mode in Search and the Gemini app. As a result, people are now asking more diverse types of questions, prompting Google to expand the feature further. The rollout includes AI Mode in Search, with the Gemini app and Gemini in Chrome beginning to roll out the feature for free-tier users. The connected experiences are currently available for personal Google accounts, though they are not accessible for Workspace business, enterprise, or education users. Personal Intelligence is designed to offer helpful insights while prioritizing user control, transparency, and choice. The goal is to create technology that seamlessly integrates with how users manage their tasks and daily activities. Google emphasizes that these updates are part of its ongoing efforts to refine AI-driven services, ensuring they align with user needs and preferences. The feature’s expansion reflects the company’s commitment to enhancing personalization and usability across its platforms.#google #personal_intelligence #ai_mode_search #gemini_app #chrome
