Google Expands Gemini’s Cross-App Personalization to Free Users Google announced it has expanded its Personal Intelligence service to free users in the U.S., integrating the feature across AI Mode, the Gemini app, and Gemini in Chrome. The update allows the AI to perform tasks like planning flight layovers based on food preferences, exact arrival and departure times, and airport layouts, or recommending new handbags by analyzing past clothing purchases and preferred brands. This expansion aims to boost Gemini’s position in the generative AI market by making its capabilities more accessible. The move reflects a broader trend among AI platforms to evolve into seamless, context-aware assistants that can adapt to user preferences and browsing history. By personalizing interactions across services, these tools aim to enhance user engagement and streamline decision-making. However, marketers are still struggling to meet rising expectations for personalized content. According to Salesforce, 51% of global marketing professionals report their campaigns often feel generic, while 78% say they lack the resources to create sufficient personalized content. As AI-driven personalization becomes more sophisticated, user demands are likely to grow. For marketers, this shift could mean rethinking how brands interact with audiences. Google’s expansion offers an opportunity for brands to enhance their visibility within Gemini’s ecosystem. By leveraging the platform’s ability to remember context and preferences, companies can craft more relevant messaging and improve customer experiences. The update is part of EMARKETER’s subscription Briefings, which combine daily updates with data and analysis from forecasts and research reports. These Briefings are designed to provide critical insights for industry professionals.#google #ai_mode #gemini_app #chrome #emarketer
