Execs highlight scale, travelability and new IP bets as India anchors global strategy Global appeal for Indian content is already evident, with around 25 percent of viewership coming from outside the country, according to Clemens. Shows rooted in local culture are gaining international fans, demonstrating that specificity paired with universal themes can transcend borders. From gritty dramas to sharp thrillers, Indian storytelling is increasingly resonating with global audiences. Clemens, who recently joined to lead international originals, emphasized India’s creative versatility. She noted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. Her focus is on authentic stories told well, which she believes have universal appeal. The push into new genres is also underway, with the introduction of a fresh superhero universe, the Kalyug Warriors. This marks a strategic move into uncharted territory while reinforcing existing fan favorites. India is also serving as a testing ground for innovative approaches, such as tiered pricing, mobile-only plans, and language diversity. These strategies, refined in the Indian market, are now being exported globally. Franchise building remains a key priority, with hits like The Family Man, Mirzapur, and Panchayat enjoying multi-season success. The focus is now on creating the next wave of enduring intellectual property, with newer titles already securing second seasons. The platform’s new lineup spans multiple languages, signaling a broader reach. Hindi, Tamil, and Telugu content are central to this expansion, aiming to meet audiences wherever they consume media, whether on streaming platforms or in cinemas. A fresh theatrical slate under Amazon MGM Studios marks a deeper foray into big-screen projects.#amazon_mgm_studios #hrx_films #clemens #kalyug_warriors #the_revolutionaries
