Execs highlight scale, travelability and new IP bets as India anchors global strategy Global appeal for Indian content is already evident, with around 25 percent of viewership coming from outside the country, according to Clemens. Shows rooted in local culture are gaining international fans, demonstrating that specificity paired with universal themes can transcend borders. From gritty dramas to sharp thrillers, Indian storytelling is increasingly resonating with global audiences. Clemens, who recently joined to lead international originals, emphasized India’s creative versatility. She noted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. Her focus is on authentic stories told well, which she believes have universal appeal. The push into new genres is also underway, with the introduction of a fresh superhero universe, the Kalyug Warriors. This marks a strategic move into uncharted territory while reinforcing existing fan favorites. India is also serving as a testing ground for innovative approaches, such as tiered pricing, mobile-only plans, and language diversity. These strategies, refined in the Indian market, are now being exported globally. Franchise building remains a key priority, with hits like The Family Man, Mirzapur, and Panchayat enjoying multi-season success. The focus is now on creating the next wave of enduring intellectual property, with newer titles already securing second seasons. The platform’s new lineup spans multiple languages, signaling a broader reach. Hindi, Tamil, and Telugu content are central to this expansion, aiming to meet audiences wherever they consume media, whether on streaming platforms or in cinemas. A fresh theatrical slate under Amazon MGM Studios marks a deeper foray into big-screen projects.#amazon_mgm_studios #hrx_films #clemens #kalyug_warriors #the_revolutionaries
Hrithik Roshan Debuts as Producer with New Thriller Series 'Mess' Hrithik Roshan is set to make his debut as a producer with the upcoming thriller series "Mess," which is being developed under the banner of HRX Films and Soda Films Lab. The project is directed by Krishnan, known for his work on comedic films and series. The original screenplay was penned by American writer Paul Soter, while Kapil Sawant adapted the script and wrote the dialogues. The series follows a group of robbers who find themselves in a tense standoff after breaking into the home of a man with obsessive-compulsive disorder. As the night unfolds, the robbers realize that their own survival is more precarious than they anticipated. The story blends elements of suspense and chaos, offering a unique narrative that keeps viewers engaged. Krishnan expressed his excitement about the project, highlighting the collaboration with Kapil Sawant as a rewarding experience. He described the film’s world as a thrilling mix of comedy and tension, noting its unusual premise that ensures a gripping experience for audiences. The director’s previous work, which often leaned toward humor, adds an intriguing contrast to the series’ darker, more intense storyline. This marks a significant shift for Hrithik Roshan, who has primarily been known for his acting roles. By stepping into the producer’s role, he is expanding his creative involvement in the entertainment industry. The series is expected to debut on an OTT platform, though specific details about its release date or platform have not been disclosed. The project underscores the growing trend of blending genres in contemporary storytelling, with its mix of humor and suspense appealing to a broad audience.#hrithik_roshan #krishnan #hrx_films #soda_films_lab #paul_soter
