Apple Has Given Up on the Vision Pro After M5 Refresh Flop Apple has effectively abandoned its Vision Pro headset project after the M5 model failed to generate significant consumer interest, according to reports. Despite a hardware refresh in October 2025 that included a faster M5 chip, a more comfortable Dual Knit Band, and incremental improvements like a 120Hz refresh rate, 10 percent more rendered pixels, and approximately 30 additional minutes of battery life, the device continued to struggle with its high price and ergonomics. The Vision Pro remains priced at $3,499, a cost that has deterred many potential buyers despite its advanced features. The headset’s physical design has also been a persistent criticism. Weighing over 1.3 pounds, the device is difficult to wear for extended periods, even with the Dual Knit Band designed to redistribute weight. Analysts and users alike have pointed to the uncomfortable weight as a major barrier to adoption, with many questioning whether the product’s value proposition justifies its cost. The M5 refresh, while technically impressive, did not address these fundamental issues, leading to continued underwhelming sales. Apple’s decision to halt development on the Vision Pro marks a significant shift in its strategy. Internal restructuring has seen the Vision Pro team redistributed to other departments within the company, with some members joining the Siri project. Mike Rockwell, the former head of the Vision Pro team, has been leading the Siri team since March 2025, signaling a broader realignment of resources. This move suggests Apple is prioritizing other initiatives over further investment in virtual reality. Rumors of a potential successor to the Vision Pro have persisted for years, with speculation about a lighter, more affordable model called the Vision Air.#apple #vision_pro #m5_chip #dual_knit_band #ray_ban_meta
