Apple Has Given Up on the Vision Pro After M5 Refresh Flop Apple has effectively abandoned its Vision Pro headset project after the M5 model failed to generate significant consumer interest, according to reports. Despite a hardware refresh in October 2025 that included a faster M5 chip, a more comfortable Dual Knit Band, and incremental improvements like a 120Hz refresh rate, 10 percent more rendered pixels, and approximately 30 additional minutes of battery life, the device continued to struggle with its high price and ergonomics. The Vision Pro remains priced at $3,499, a cost that has deterred many potential buyers despite its advanced features. The headset’s physical design has also been a persistent criticism. Weighing over 1.3 pounds, the device is difficult to wear for extended periods, even with the Dual Knit Band designed to redistribute weight. Analysts and users alike have pointed to the uncomfortable weight as a major barrier to adoption, with many questioning whether the product’s value proposition justifies its cost. The M5 refresh, while technically impressive, did not address these fundamental issues, leading to continued underwhelming sales. Apple’s decision to halt development on the Vision Pro marks a significant shift in its strategy. Internal restructuring has seen the Vision Pro team redistributed to other departments within the company, with some members joining the Siri project. Mike Rockwell, the former head of the Vision Pro team, has been leading the Siri team since March 2025, signaling a broader realignment of resources. This move suggests Apple is prioritizing other initiatives over further investment in virtual reality. Rumors of a potential successor to the Vision Pro have persisted for years, with speculation about a lighter, more affordable model called the Vision Air.#apple #vision_pro #m5_chip #dual_knit_band #ray_ban_meta
Tim Cook Denies Retirement Rumors, Reaffirms Commitment to Apple Tim Cook has dismissed rumors suggesting he would retire from Apple by 2026, clarifying in an interview with ABC’s “Good Morning America” that such claims are unfounded. The CEO, who has previously mentioned he might leave Apple by 2031, emphasized his dedication to the company during the 50th anniversary celebration. Cook’s comments came after a 2021 statement he made to The New York Times, where he said he would “probably not” still be at Apple a decade later. The remark, made during an interview with Kara Swisher, has been cited as the source of recent speculation. However, Cook now insists the rumor is false, stating, “I never said that, that’s a rumor going around.” He added, “I love what I do deeply. 28 years ago, I walked into Apple, and I’ve loved every day of it since.” Despite his age—65—Cook has not indicated any plans to step down, noting that longevity in leadership is not uncommon. He compared his situation to other industry figures, such as Warren Buffett, who retired at 95, and Roger Penske, who is 88. Cook also referenced Steve Jobs, who left Apple before his death but was succeeded by a planned transition. “There is unquestionably a succession plan now for who will replace me,” he said, stressing that corporate responsibility demands such planning regardless of the CEO’s role. Cook’s remarks also touched on Apple’s future, including the rollout of its AI strategy and the success of the Vision Pro line. He hinted at the challenges of navigating a potential Trump administration, stating, “I can’t imagine life without Apple.” The CEO’s comments suggest he intends to remain at the helm until these initiatives are realized, dismissing the idea of retirement before such milestones.#apple #good_morning_america #tim_cook #kara_swisher #vision_pro
