Ford’s New Small EV Truck Named Fathom, Priced at $29,945 Ford has officially announced the name and starting price for its upcoming small all-electric pickup truck, which will be called the Fathom. The decision marks a departure from earlier speculation that the vehicle would be named Ranchero, a name previously associated with Ford’s compact pickup models. Instead, the company has opted for a new nameplate that aligns with its historical use of alliterative naming conventions, such as the Fusion, Focus, and Flex. The Fathom’s name is said to reflect Ford’s “reached a new depth of innovation,” with the company claiming it has “fathomed possibilities once thought beyond reach.” The Fathom will start at $29,945, including a $1,595 destination fee, making it nearly identical in price to the 2026 Ford Maverick. This pricing strategy positions the Fathom as a more affordable alternative to the F-150 Lightning, which ended production in 2025 after struggling to balance electric innovation with traditional truck buyer expectations. The Fathom’s base price is also significantly lower than the cheapest versions of the F-150 Lightning in its final year of production, which started at around $31,500. The vehicle will be powered by a standard-range lithium-ion phosphate (LFP) battery, with an optional larger battery pack available for extended driving range. Ford confirmed that the entry-level Fathom will feature rear-wheel drive, propelled by a permanent-magnet motor developed and manufactured in-house. An all-wheel-drive variant, which adds an induction motor to the front axle, will also be offered. The company emphasized its focus on manufacturing efficiency, highlighting the Universal Electric Vehicle Platform that underpins the Fathom and other future EVs.#ford #fathom #maverick #f150_lightning #jim_farley
Ford's New 'Fathom' Electric Pickup Truck to Start at $28,000 Ford Motor Company announced Thursday that its upcoming midsize electric pickup truck, named the "Fathom," will begin at a starting price of $28,350. This price point is positioned as an affordable option within the competitive electric vehicle (EV) truck market, which has traditionally been dominated by higher-priced models. Additional destination and delivery charges of $1,595 will bring the total cost to $29,945, effectively reaching the $30,000 threshold the company had previously highlighted as a key target for its EV lineup. Preorders for the five-passenger Fathom are set to open in early 2027, with customer deliveries expected to commence later that year. However, Ford has not yet disclosed the vehicle’s design or visual specifications, leaving details about its appearance to be revealed in the coming months. The Fathom will be the first vehicle to be constructed on Ford’s new "Universal Electric Vehicle" (UEV) platform, a critical initiative for the automaker’s Model e business unit. Ford has emphasized that this platform is essential to transition the unit from annual losses of billions of dollars to a breakeven state by 2029. The UEV platform is designed to ensure profitability for each vehicle built on the system within its first year of launch, while also competing cost-effectively with global EV leaders such as Tesla and Chinese manufacturers. Ford has stated that the platform’s development involved a secret unit focused on integrating new technologies and operational efficiencies to match the pricing of traditional gas-powered trucks. This approach aims to make EVs more accessible to a broader consumer base. Ford’s push for the UEV platform comes amid significant challenges in the EV market.#ford_motor_company #fathom #universal_electric_vehicle #louisville_assembly_plant #uev_platform
