ICC Men’s T20 World Cup 2026 Sets New Digital Engagement Records The ICC Men’s T20 World Cup 2026 is on track to become the most digitally engaged and globally accessible edition of the tournament in history, with ICC.tv and the International Cricket Council’s social media platforms achieving unprecedented levels of interaction across digital platforms. The ICC’s streaming service, which caters to fans in emerging markets, broke its own record for concurrent viewership during the Super 8 match between India and the West Indies. This surpassed the previous high set during the 2024 final, marking a significant milestone in the tournament’s digital growth. ICC.tv has also already surpassed the total user count and minutes watched for the entire 2024 event. Compared to the same stage of the previous tournament, unique users have risen by 28 percent, while total playtime has increased by 56 percent. The data highlights a trend of increasing engagement, with the average watch time per unique user climbing to 58 minutes—up from 47 minutes at the end of the 2024 Super 8 stage. Multi-language feeds continue to play a crucial role in enhancing the fan experience, accounting for nearly half of the total playtime. Three of the top five streams during the tournament were non-English broadcasts, including Hindi, Urdu, Nepali, Japanese, and Bahasa Indonesia. This emphasis on language accessibility underscores the ICC’s commitment to connecting with diverse cricket communities worldwide. Emerging markets have shown remarkable growth, with non-traditional territories experiencing a 69 percent surge in users. Germany recorded a 150 percent increase in unique users compared to the 2024 event, while Italy saw a 136 percent rise. Japan and South Korea also demonstrated significant growth, with both views and unique users increasing by over 100 percent.#icc #india #west_indies #super_8 #icc_tv
