ICC Men’s T20 World Cup 2026 Sets New Digital Engagement Records The ICC Men’s T20 World Cup 2026 is on track to become the most digitally engaged and globally accessible edition of the tournament in history, with ICC.tv and the International Cricket Council’s social media platforms achieving unprecedented levels of interaction across digital platforms. The ICC’s streaming service, which caters to fans in emerging markets, broke its own record for concurrent viewership during the Super 8 match between India and the West Indies. This surpassed the previous high set during the 2024 final, marking a significant milestone in the tournament’s digital growth. ICC.tv has also already surpassed the total user count and minutes watched for the entire 2024 event. Compared to the same stage of the previous tournament, unique users have risen by 28 percent, while total playtime has increased by 56 percent. The data highlights a trend of increasing engagement, with the average watch time per unique user climbing to 58 minutes—up from 47 minutes at the end of the 2024 Super 8 stage. Multi-language feeds continue to play a crucial role in enhancing the fan experience, accounting for nearly half of the total playtime. Three of the top five streams during the tournament were non-English broadcasts, including Hindi, Urdu, Nepali, Japanese, and Bahasa Indonesia. This emphasis on language accessibility underscores the ICC’s commitment to connecting with diverse cricket communities worldwide. Emerging markets have shown remarkable growth, with non-traditional territories experiencing a 69 percent surge in users. Germany recorded a 150 percent increase in unique users compared to the 2024 event, while Italy saw a 136 percent rise. Japan and South Korea also demonstrated significant growth, with both views and unique users increasing by over 100 percent.#icc #india #west_indies #super_8 #icc_tv
Mohammad Kaif highlights Varun Chakarvarthy’s struggles in the Super 8 stage of the World Cup, noting that teams have adapted to his bowling style and exploited his vulnerabilities. Kaif, a former Indian cricketer, observed that Chakarvarthy’s approach has become a concern for the Indian team in recent matches. The right-arm leg-spinner, who previously relied on a consistent four-over spell, now faces challenges as opponents have developed strategies to counter his deliveries. Kaif pointed out that batters are now well-prepared against Chakarvarthy, using their knowledge of his tendencies to score runs. “Many batters are coming prepared, knowing exactly how to plan against him,” Kaif said on his YouTube channel. He emphasized that Chakarvarthy’s reactions under pressure reveal a lack of composure. When he concedes runs, Kaif noted, the bowler often shows signs of panic, deviating from his natural wicket-to-wicket length. Instead of maintaining his usual approach, Chakarvarthy starts bowling at the pads, which opens up gaps for the batsmen. The former player also criticized Chakarvarthy’s over-reliance on his googly variation. “Throughout this World Cup, I feel he has bowled very little leg-spin,” Kaif observed. Batsmen, anticipating the googly’s movement, treat it like an off-spinner, expecting it to turn inward. This predictability allows them to hit the ball cleanly towards long-on or straight, using the full face of the bat. Kaif argued that Chakarvarthy’s lack of variety has made him an easy target. To improve, Kaif suggested Chakarvarthy should focus on developing his leg-spin bowling. “He can bowl outside the off-stump line with his leg-spin and then bring in the googly as a variation,” he advised. By alternating between leg-spin and the googly, Chakarvarthy could disrupt the batsmen’s rhythm.#varun_chakravarthy #world_cup #mohammad_kaif #super_8 #indian_team
Mohammad Kaif Criticizes Varun Chakarvarthy’s Bowling Approach in T20 World Cup Varun Chakarvarthy has faced challenges in the Super 8 stage of the T20 World Cup, as teams have adapted their strategies to exploit his bowling. Former Indian cricketer Mohammad Kaif highlighted that Chakarvarthy’s performance has been inconsistent, particularly under pressure. Kaif noted that batters are now well-prepared to counter his deliveries, leading to a decline in his effectiveness. Kaif pointed out that Chakarvarthy’s tendency to panic when conceding runs has become a recurring issue. “When he gets hit for runs, he sometimes shows a bit of panic. You can see it in the way he reacts,” Kaif said on his YouTube channel. This reaction, according to Kaif, has caused him to deviate from his natural bowling style. Instead of maintaining his usual wicket-to-wicket length, Chakarvarthy has started bowling at the pads, which has made it easier for batters to counter. The former player also criticized Chakarvarthy’s overreliance on his googly variation. “Throughout this World Cup, I feel he has bowled very little leg-spin,” Kaif observed. Batsmen, anticipating the googly, have treated it like an off-spinner, expecting it to turn inward. This has allowed them to hit the ball cleanly towards long-on and straight, maximizing their scoring opportunities. Kaif suggested that Chakarvarthy should focus more on his leg-spin bowling to disrupt the batters’ expectations. “He can bowl outside the off-stump line with his leg-spin and then bring in the googly as a variation,” Kaif advised. By alternating between leg-spin and the googly, Chakarvarthy could keep batters guessing. “If he keeps bowling only googlies, batsmen may start reading him better,” Kaif warned.#t20_world_cup #varun_chakravarthy #mohammad_kaif #super_8 #leg_spin
