Swiggy partners Sarvam AI to bring India’s first multilingual voice-based shopping feature: What is it and how it works Swiggy has partnered with Sarvam AI to launch India’s first multilingual voice-based shopping feature, enabling users to place orders for food, groceries, and dining services through spoken commands in their preferred language. The integration leverages Sarvam’s AI models trained on Indian-language data to support voice interactions across 11 languages, including Hindi, Tamil, Telugu, Kannada, Bengali, and Marathi. This innovation aims to simplify the shopping process by eliminating the need for traditional app navigation, allowing users to complete tasks from discovery to checkout through a conversational interface. The partnership introduces two primary use cases. The first allows users to place orders via a phone-based interface without requiring an app download or internet access. This feature was demonstrated at the India AI Impact Summit in New Delhi for Instamart orders. The second integrates Swiggy’s services into Sarvam’s chat platform, Indus, enabling conversational commerce through AI-native interfaces. Users can interact with an AI assistant to search, select, and finalize purchases using voice commands. Razorpay’s support for UPI and Reserve Bank of India (RBI) payments ensures secure transactions without interrupting the conversation. The collaboration addresses the challenge of language barriers in online shopping, as most platforms currently support only English or a limited number of regional languages. By incorporating multilingual voice features, Swiggy and Sarvam aim to make their services more accessible to users across India’s linguistic diversity.#reserve_bank_of_india #swiggy #sarvam_ai #india_ai_impact_summit #razorpay
