Razorpay Partners With Sarvam AI To Let Indians Shop And Pay Using Voice Commands In Local Languages Payments firm Razorpay has partnered with Bengaluru-based artificial intelligence startup Sarvam AI to develop voice-driven commerce capabilities for Indian users, according to a report by Business Standard. The collaboration combines Sarvam's AI models and agentic technology with Razorpay's payment infrastructure, enabling users to browse products, place orders, and complete transactions through spoken conversations in multiple Indian languages. The system is designed to interpret user intent and manage the entire transaction process without requiring users to interact with traditional app interfaces. Food delivery platform Swiggy will be among the first to implement this feature on the Indus App, allowing users to place food orders by speaking to an AI assistant. Businesses can also integrate similar voice-commerce tools into their platforms. An early deployment has already launched on The Derma Co website, enabling customers to explore and purchase products using voice commands. Sarvam AI's technology will also be integrated into Razorpay's Agent Studio, providing developers with the ability to create multilingual AI agents capable of conversing with users in Hindi, Hinglish, and other Indian languages. Separately, Razorpay announced a partnership with another Indian AI firm, Gnani.ai, last month. That collaboration introduced an agentic AI collections platform, allowing businesses to process payment transactions during live customer calls. The Gnani.ai system enables an AI agent to assess intent, generate payment requests including UPI links, and confirm transactions within a single interaction. Unlike the Sarvam collaboration, which covers the full commerce journey from product discovery to checkout, the Gnani.#swiggy #sarvam_ai #razorpay #the_dermaco #gnani_ai
Swiggy partners Sarvam AI to bring India’s first multilingual voice-based shopping feature: What is it and how it works Swiggy has partnered with Sarvam AI to launch India’s first multilingual voice-based shopping feature, enabling users to place orders for food, groceries, and dining services through spoken commands in their preferred language. The integration leverages Sarvam’s AI models trained on Indian-language data to support voice interactions across 11 languages, including Hindi, Tamil, Telugu, Kannada, Bengali, and Marathi. This innovation aims to simplify the shopping process by eliminating the need for traditional app navigation, allowing users to complete tasks from discovery to checkout through a conversational interface. The partnership introduces two primary use cases. The first allows users to place orders via a phone-based interface without requiring an app download or internet access. This feature was demonstrated at the India AI Impact Summit in New Delhi for Instamart orders. The second integrates Swiggy’s services into Sarvam’s chat platform, Indus, enabling conversational commerce through AI-native interfaces. Users can interact with an AI assistant to search, select, and finalize purchases using voice commands. Razorpay’s support for UPI and Reserve Bank of India (RBI) payments ensures secure transactions without interrupting the conversation. The collaboration addresses the challenge of language barriers in online shopping, as most platforms currently support only English or a limited number of regional languages. By incorporating multilingual voice features, Swiggy and Sarvam aim to make their services more accessible to users across India’s linguistic diversity.#reserve_bank_of_india #swiggy #sarvam_ai #india_ai_impact_summit #razorpay
