SKYLRK Unveils Exclusive "Bieberchella" Merchandise Line for Coachella Festival The SKYLRK brand officially launched its "Bieberchella" themed merchandise collection on Friday, April 11, 2026, in anticipation of Justin Bieber’s performance at the Coachella Valley Music and Arts Festival. The capsule collection, designed to align with the festival’s vibrant atmosphere, includes a wide range of apparel and tech accessories tailored for festivalgoers. The launch coincided with the festival’s opening weekend, positioning the brand as a key player in the event’s merch market. The collection features a curated lineup of festival-ready apparel, including the "Biebervelli" hoodie in Jet black and the "Coachelly" Spot hoodie, both of which draw inspiration from Bieber’s aesthetic and the festival’s iconic energy. Bold tie-dye patterns and graphic designs dominate the apparel line, with standout pieces such as the "Not Clocking To You" long-sleeve cream shirt and "It’s Not Clocking" baby tees. These tees are available in multiple colorways, including Smudge and Black, to accommodate diverse style preferences. Beyond clothing, the collection expands into accessories designed for comfort and functionality during the desert heat. Fans can purchase branded bucket hats, toque beanies, colorful neck gaiters, and "Business" socks, all of which incorporate SKYLRK’s signature branding. The line also includes exclusive tech accessories, such as the SHARK® ChillPill™ SKYLRK HEAT, a cooling device, and custom Juice battery packs, ensuring festivalgoers can keep their devices charged throughout the event. A major highlight of the launch is the SKYLRK OASIS, a 9,000-square-foot communal installation located at the heart of the festival grounds.#justin_bieber #coachella_valley_music_and_arts_festival #skylrk #shark_chillpill_skylrk_heat #juice_battery_packs
