SKYLRK Unveils Exclusive "Bieberchella" Merchandise Line for Coachella Festival The SKYLRK brand officially launched its "Bieberchella" themed merchandise collection on Friday, April 11, 2026, in anticipation of Justin Bieber’s performance at the Coachella Valley Music and Arts Festival. The capsule collection, designed to align with the festival’s vibrant atmosphere, includes a wide range of apparel and tech accessories tailored for festivalgoers. The launch coincided with the festival’s opening weekend, positioning the brand as a key player in the event’s merch market. The collection features a curated lineup of festival-ready apparel, including the "Biebervelli" hoodie in Jet black and the "Coachelly" Spot hoodie, both of which draw inspiration from Bieber’s aesthetic and the festival’s iconic energy. Bold tie-dye patterns and graphic designs dominate the apparel line, with standout pieces such as the "Not Clocking To You" long-sleeve cream shirt and "It’s Not Clocking" baby tees. These tees are available in multiple colorways, including Smudge and Black, to accommodate diverse style preferences. Beyond clothing, the collection expands into accessories designed for comfort and functionality during the desert heat. Fans can purchase branded bucket hats, toque beanies, colorful neck gaiters, and "Business" socks, all of which incorporate SKYLRK’s signature branding. The line also includes exclusive tech accessories, such as the SHARK® ChillPill™ SKYLRK HEAT, a cooling device, and custom Juice battery packs, ensuring festivalgoers can keep their devices charged throughout the event. A major highlight of the launch is the SKYLRK OASIS, a 9,000-square-foot communal installation located at the heart of the festival grounds.#justin_bieber #coachella_valley_music_and_arts_festival #skylrk #shark_chillpill_skylrk_heat #juice_battery_packs
SKYLRK Unveils Coachella Merch Ahead of Justin Bieber’s Headlining Set Justin Bieber is set to take the stage at Coachella for the first time as a headliner on April 11 and April 18, marking a significant milestone in his career. To commemorate the event, SKYLRK has launched a new line of festival-themed merchandise, including hoodies, t-shirts, phone cases, hats, sunglasses, and accessories. The collection features bold designs such as zebra, stripe, tie-dye, and dotted patterns, with phrases like “Justin Bieber Live,” “Indio, California,” and the specific dates of his performances. The merch also includes a redesigned version of Bieber’s Sizzler phone case, inspired by Haley Bieber’s Rhode lip gloss case, now available in Cave and Gum colorways. Additional items include white and black bucket hats, Speed Demon sunglasses in Jet, Tree, and Sushi colorways, as well as a baby tee and long-sleeve shirt featuring Bieber’s iconic phrase, “It’s not clocking to you.” The collaboration extends to accessories like socks, beanies, gaiters, phone battery packs, and chargers, along with a SKYLRK-branded Shark ChillPill and a cat mask designed in partnership with Arkyve. Arkyve’s pieces are also available on Complex, a fashion and culture platform. SKYLRK is also set to open the SKYLRK Oasis, a 9,000-square-foot space on the festival grounds. The venue, shaded by palm trees and cooled by misting stations, will serve as a hub for fans to meet, relax, and recharge. The Oasis reflects SKYLRK’s commitment to creating immersive experiences for attendees. Bieber’s headlining sets are expected to draw massive crowds, with reports suggesting he could earn over $10 million for the two performances. This figure underscores the immense popularity of the artist and the high demand for his appearances at the festival.#justin_bieber #coachella #skylrk #arkyve #complex
SKYLRK Unveils Exclusive Bieberchella Merch Collection for Justin Bieber’s Coachella Performance As Justin Bieber prepares to headline Coachella, SKYLRK has launched a dedicated merch collection celebrating the event, blending the singer’s iconic status with the festival’s vibrant energy. The brand’s “Bieberchella” capsule features a range of apparel, accessories, and tech gear designed to cater to fans attending the desert festival. The collection, available both online and through a physical activation at the festival grounds, includes bold graphics, tie-dye patterns, and festival-ready essentials, ensuring attendees are fully equipped for the weekend. The apparel line highlights Bieber’s influence and the festival atmosphere, with standout pieces like the “Biebervelli” hoodie in Jet black, the “Coachelly” Spot hoodie, and the bold Zebra hoodie. SKYLRK also incorporates its signature phrases into the designs, such as the “Not Clocking To You” long-sleeve in cream and the “It’s Not Clocking” baby tees, which come in multiple colorways like Smudge and Black. Additional items include tie-dye shorts, hand-painted striped thermal tees, and boxy fits, offering a mix of comfort and style for festivalgoers. Beyond clothing, SKYLRK has introduced a robust lineup of accessories to help fans survive the weekend. Branded bucket hats, toque beanies, colorful neck gaiters, and “Business” socks are among the options, while tech-focused items ensure devices stay charged. The brand has partnered with SHARK® for the ChillPill™ SKYLRK HEAT, alongside custom Juice battery packs and phone chargers, addressing the practical needs of festival attendees. For in-person visitors, SKYLRK has created the SKYLRK OASIS, a 9,000-square-foot communal space designed as a hub for relaxation and connection.#justin_bieber #coachella #skylrk #shark #skylrk_oasis
