The Booch Is Back: Lindsay Lohan Stars In Health-Ade Campaign A new advertising campaign for Health-Ade Kombucha features Lindsay Lohan, highlighting her role as a relatable figure in promoting the brand’s ready-to-drink product. The campaign centers on the idea of “following your gut,” a theme that aligns with the brand’s focus on health and wellness. In the central spot, Lohan is depicted walking down a city street, where passersby react with surprise upon recognizing her. Undeterred, she proceeds to a corner store, where she purchases a Health-Ade Kombucha, takes a sip, and confidently states, “Health-Ade Kombucha. I've always been a fan of the booch.” The scene concludes with her entering a bright yellow convertible bearing a “HLTH-ADE” license plate, accompanied by the tagline “The Booch is Back.” The campaign leverages Lohan’s celebrity status while emphasizing her authenticity, which the brand claims reflects its values. Sandra Heidrich, vice president of marketing at Health-Ade, described Lohan as an ideal partner for the campaign, stating that her “fearless energy and authenticity” embody the brand’s message. The campaign aims to position kombucha as an accessible and approachable part of a lifestyle that encourages individuals to “feel their best from within.” By associating the product with Lohan’s personal journey and public persona, Health-Ade seeks to connect with a broader audience, particularly millennials, who may relate to the brand’s emphasis on self-expression and health-conscious living.#millennials #lindsay_lohan #health_ade #kombucha #sandra_heidrich
Leading Kombucha Brand, Health-Ade, Partners with Lindsay Lohan in Playful New Campaign Health-Ade, a brand known for its bubbly beverages that promote gut health, has partnered with Lindsay Lohan for a new advertising campaign. The initiative, directed by Jocelyn Cooper, produced by Patricia Arquette, and created by Juxtapose Studio, highlights Lohan’s confidence and fresh energy while emphasizing the balance and vitality that come from trusting oneself. The campaign aims to make kombucha more approachable and integrate it into everyday wellness routines. The collaboration aligns with Health-Ade’s mission to empower individuals to prioritize gut health. Lohan’s involvement reflects the brand’s focus on nostalgia, cultural relevance, and shared values. Millennials who grew up alongside Lohan are now embracing wellness, balance, and products that enhance their well-being. As 2010s culture resurges in music, film, and fashion, Health-Ade is leveraging this trend to create a campaign that feels joyful and bold. Luke Anderson, Founding Partner of Juxtapose Studio, described the partnership as a natural fit. “Her positive outlook, confidence, and focus on wellness align seamlessly with the brand,” he said. “We set out to create a campaign that reflects and celebrates that shared messaging.” Sandra Heidrich, Vice President of Marketing at Health-Ade, emphasized Lohan’s authenticity as a key asset. “Lindsay brings a fearless energy and authenticity that perfectly reflects what Health-Ade stands for,” she said. “This campaign is about trusting your gut and living life on your own terms. Together, we’re making kombucha accessible, approachable, and part of a lifestyle that inspires people to feel their best from within.” The partnership also underscores Health-Ade’s growth in the functional beverage market.#lindsay_lohan #health_ade #jocelyn_cooper #patricia_arquette #juxtapose_studio
Andrew Gunn Dead: Disney Producer Was 58 Andrew Gunn, a producer known for crafting a series of Disney comedies in the early 2000s, including the Lindsay Lohan-starring Freaky Friday and the superhero film Sky High, has died. He was 58. Gunn, who had been living with ALS—a neurodegenerative disorder also known as Lou Gehrig’s Disease—since 2024, passed away in his home in Toronto, his family announced. Gunn’s career at Disney began with a pitch for Freaky Friday, which he presented to then-studio head Jacobson. Initially hesitant due to concerns about remaking a film that had aired on ABC years earlier, Jacobson eventually greenlit the project. The original cast of Annette Bening, Michelle Trachtenberg, and Tom Selleck fell apart when Trachtenberg couldn’t adjust her schedule for Buffy the Vampire Slayer. Gunn and the studio scrambled to find replacements, ultimately casting Jamie Lee Curtis and later Lindsay Lohan. Despite Lohan’s initial audition not impressing, she rose to the top over other contenders like Kristen Stewart and Brie Larson, thanks to her chemistry with Curtis. The film became a commercial success and earned Curtis a Golden Globe nomination. Gunn reteamed with Curtis and Lohan for the sequel Freakier Friday, released in 2024. He also collaborated with Kristin Burr, a former Disney executive who oversaw many of his projects, and Ann Marie Sanderlin, his partner at Gunn Films. The sequel marked a return to his professional “family,” as he also worked with his two adult children, Isabelle and Connor Gunn, on the set. “The best part was my daughter worked in the camera department and got into the union, and my son worked in props,” he wrote in 2025. “I got to see them every day. It meant the world to me.#disney #toronto #andrew_gunn #lindsay_lohan #freaky_friday
