Millennials Will Pay Taxes on the ‘Great Wealth Transfer’—and the Cut Is Staggering The transfer of wealth from baby boomers to younger generations is set to be one of the largest in history, but the final amount that will reach future heirs is far smaller than initially expected. Boomers, defined as those born between 1946 and 1964, are estimated to hold at least $93 trillion in assets, surpassing the combined wealth of Generation X and millennials. This figure is equivalent to three times the U.S. gross domestic product (GDP) in 2025, which stood at $31 trillion. However, a new report from Visa Business and Economic Insights reveals that only about $36 trillion of this wealth will actually be passed down to heirs over the next two decades. This amount, roughly $515,000 per inheriting household, is significantly reduced by various factors including debt, taxes, and charitable donations. The report highlights that the majority of the wealth transfer will be offset by substantial financial obligations. Visa estimates that heirs will face a reduction of $8 trillion from their inheritance due to taxes, fees, and charitable contributions. Additionally, boomers carry significant debt, with over $4 trillion in outstanding obligations. This includes mortgage debt, which affects 41% of those aged 65 to 79 and 31% of those 80 and older. Other debts such as credit card balances, auto loans, and personal or business loans further erode the total amount available for transfer. These financial commitments mean that even though boomers hold the largest wealth in history, the actual amount passed to their heirs will be considerably less. Once the deductions are accounted for, Visa projects that $28 trillion of the $36 trillion will be allocated to savings and investments, including property.#millennials #us_gdp #visa_business_and_economic_insights #baby_boomers #generation_x
The Booch Is Back: Lindsay Lohan Stars In Health-Ade Campaign A new advertising campaign for Health-Ade Kombucha features Lindsay Lohan, highlighting her role as a relatable figure in promoting the brand’s ready-to-drink product. The campaign centers on the idea of “following your gut,” a theme that aligns with the brand’s focus on health and wellness. In the central spot, Lohan is depicted walking down a city street, where passersby react with surprise upon recognizing her. Undeterred, she proceeds to a corner store, where she purchases a Health-Ade Kombucha, takes a sip, and confidently states, “Health-Ade Kombucha. I've always been a fan of the booch.” The scene concludes with her entering a bright yellow convertible bearing a “HLTH-ADE” license plate, accompanied by the tagline “The Booch is Back.” The campaign leverages Lohan’s celebrity status while emphasizing her authenticity, which the brand claims reflects its values. Sandra Heidrich, vice president of marketing at Health-Ade, described Lohan as an ideal partner for the campaign, stating that her “fearless energy and authenticity” embody the brand’s message. The campaign aims to position kombucha as an accessible and approachable part of a lifestyle that encourages individuals to “feel their best from within.” By associating the product with Lohan’s personal journey and public persona, Health-Ade seeks to connect with a broader audience, particularly millennials, who may relate to the brand’s emphasis on self-expression and health-conscious living.#millennials #lindsay_lohan #health_ade #kombucha #sandra_heidrich
GameStop Declares Xbox 360, PS3 Retro Consoles, Millennials Are In Shambles There comes a time in every man’s life when he knows he is officially “washed up.” For athletes, the signs are often clear—slowed reflexes, diminished stamina, or a loss of precision. But for the average person, recognizing the passage of time can be more elusive. GameStop recently delivered a blunt reminder to millennials by reclassifying the Xbox 360, PlayStation 3, and Wii U as “historic artifacts,” a move that has sparked a wave of nostalgia and frustration among those who grew up with these consoles. The announcement, shared on social media, was intended as a corporate memo but struck a nerve with longtime gamers. For many, the Xbox 360 and PlayStation 3 were more than just machines—they were gateways to a golden era of gaming, filled with late-night multiplayer sessions, shared victories, and the camaraderie of online communities. The statement felt like a harsh indictment of a generation that once dominated the gaming landscape. The reaction was immediate and visceral. For those who played Halo 3 or Call of Duty 4: Modern Warfare on these systems, the designation of these consoles as “retro” felt like a slap in the face. The author of the piece, who admits to not being a hardcore gamer by the time these consoles were popular, still felt the sting of the message. It was as if a younger version of themselves had been told it was time to retire, a metaphor that resonated deeply. The piece also highlights the irony of GameStop’s decision. While the company has long been a hub for retro gaming, its recent actions seem to underscore a shift in priorities. The author argues that labeling these consoles as “historic artifacts” is unnecessary, given that their cultural impact remains undeniable.#playstation_3 #xbox_360 #gamestop #millennials #halo_3
