Larry David Collaborates with YES Network on Yankees Promotion Larry David, the iconic comedian and Seinfeld co-creator, has joined forces with the YES Network in a promotional campaign aimed at encouraging fans to watch Yankees games. The collaboration centers around Michael Kay, the network’s play-by-play announcer, who has a long-standing relationship with David. Kay, who has previously interviewed David on the network’s CenterStage talk show, has shared a friendly rapport with the comedian, often exchanging messages and even receiving texts during live broadcasts. The YES Network, entering its 25th season of broadcasting Yankees games, sought to elevate its offerings for the milestone. The campaign, which features David, was conceived recently and leverages Kay’s connection with the comedian. Initially hesitant to involve a friend in a promotional role, Kay eventually agreed after David’s enthusiastic support. “Anytime you go after legends, it’s on their terms, and he’s only going to do something if he believes in it,” said Bill Bergofin, the network’s head of marketing & creative. David, a lifelong Yankees fan, has expressed his admiration for the team’s legacy, and the campaign aims to highlight the network’s commitment to delivering high-quality coverage. Kay noted that while celebrity sports fans often lack in-depth knowledge, David’s expertise makes their interactions meaningful. The partnership is seen as a natural fit, blending humor with sports enthusiasm to engage fans. The campaign’s potential to go viral on social media has been humorously compared to the rise of Ted Lasso, a sports comedy series that originated as a promotional skit for NBC’s Premier League coverage. Kay joked that if the YES Network’s ad gains traction, it could inspire similar creative ventures.#yankees #yes_network #larry_david #michael_kay #bill_bergofin
