Larry David Collaborates with YES Network on Yankees Promotion Larry David, the iconic comedian and Seinfeld co-creator, has joined forces with the YES Network in a promotional campaign aimed at encouraging fans to watch Yankees games. The collaboration centers around Michael Kay, the network’s play-by-play announcer, who has a long-standing relationship with David. Kay, who has previously interviewed David on the network’s CenterStage talk show, has shared a friendly rapport with the comedian, often exchanging messages and even receiving texts during live broadcasts. The YES Network, entering its 25th season of broadcasting Yankees games, sought to elevate its offerings for the milestone. The campaign, which features David, was conceived recently and leverages Kay’s connection with the comedian. Initially hesitant to involve a friend in a promotional role, Kay eventually agreed after David’s enthusiastic support. “Anytime you go after legends, it’s on their terms, and he’s only going to do something if he believes in it,” said Bill Bergofin, the network’s head of marketing & creative. David, a lifelong Yankees fan, has expressed his admiration for the team’s legacy, and the campaign aims to highlight the network’s commitment to delivering high-quality coverage. Kay noted that while celebrity sports fans often lack in-depth knowledge, David’s expertise makes their interactions meaningful. The partnership is seen as a natural fit, blending humor with sports enthusiasm to engage fans. The campaign’s potential to go viral on social media has been humorously compared to the rise of Ted Lasso, a sports comedy series that originated as a promotional skit for NBC’s Premier League coverage. Kay joked that if the YES Network’s ad gains traction, it could inspire similar creative ventures.#yankees #yes_network #larry_david #michael_kay #bill_bergofin
Brooklyn Nets vs. Golden State Warriors Game Preview: How to Watch, Injuries, Lineups The Brooklyn Nets (17-55) face the Golden State Warriors (34-38) in a matchup that could serve as a critical test for both teams. The Nets, currently on a daunting eight-game losing streak, will attempt to break their recent slump while the Warriors, despite a roster of injuries, look to maintain their competitive edge. The game is set for Wednesday, March 25, at the Chase Center in San Francisco, and will be broadcast on the YES Network. The Nets entered this matchup after a 134-99 loss to the Portland Trail Blazers on Monday. Despite a strong first-quarter performance, Brooklyn struggled to contain Portland’s offensive firepower, falling behind by as many as 38 points. Two-way guard Tyson Etienne led the Nets with 18 points and four assists, while forward Ziaire Williams contributed 16 points and four rebounds in his latest outing. The team’s depth and shooting efficiency will be key factors in their ability to overcome the deficit against the Warriors. The Warriors, meanwhile, came off a dramatic 137-131 victory over the Dallas Mavericks. Golden State overcame a 15-point deficit in the fourth quarter to secure the win, showcasing their resilience. Moses Moody, who is sidelined for the remainder of the season due to a knee injury, led the scoring with 23 points and three steals. Center Kristaps Porzingis added 22 points and seven rebounds, reinforcing the Warriors’ offensive threat despite their injury challenges. For fans looking to tune in, the game will be televised on the YES Network. The Nets’ injury list includes several key players, with Egor Demin (left plantar fascia), Day’Ron Sharpe (thumb), Michael Porter Jr. (hamstring), Noah Clowney (wrist), Danny Wolf (ankle), and Nolan Traore (rest) all ruled out.#brooklyn_nets #golden_state_warriors #chase_center #tyson_etienne #yes_network
Yankees' Aaron Boone Shares Big George Lombard Jr. Outlook The New York Yankees have taken a measured approach with their top prospect George Lombard Jr., who struggled during spring training but remains in their plans for the 2026 MLB season. The 20-year-old shortstop recorded 28 at-bats, hitting .179 with one home run, six RBIs, and two stolen bases, according to MLB.com. Despite his limited offensive output, the Yankees have decided to send him to minor league camp, a move that underscores their focus on long-term development over immediate results. Lombard, who last played above Double-A in 2025, has yet to make his major league debut. Yankees manager Aaron Boone emphasized the importance of refining Lombard’s hitting skills, noting that the young player’s progress will be the key to his future success. “We just need to keep developing the hit tool and continue improving in that area,” Boone said. “He finished at Double-A last year, where he had some struggles but also some success. Right now, the focus is on getting him going. But I wouldn’t rule out the possibility that he’s closer than people think.” Meanwhile, another Yankees shortstop, Anthony Volpe, is nearing a return after undergoing offseason surgery on his non-throwing shoulder. Volpe spoke with YES Network’s Meredith Marakovits about his recovery, describing the process as a “natural progression” of returning to live at-bats. “I feel pretty good about where I’m at, progressing as expected,” he said. “There are still checkpoints I’m not doing yet, but I’m really optimistic and excited. I feel like it’s going to be sooner rather than later.” Volpe, who has never been injured before, expressed determination to move past the setback and make an impact in 2026. “I’m just excited to put it behind me and get back out there,” he added.#yankees #anthony_volpe #aaron_boone #george_lombard_jr #yes_network
