McDonald’s CEO Chris Kempczinski went viral on social media after appearing deeply unenthusiastic about eating one of his own burgers. The CEO’s reaction to the Big Arch Burger sparked widespread attention. After introducing the product and assuring viewers he would eat it for lunch, Kempczinski opened the box and initially seemed excited, exclaiming, “Holy cow.” However, his enthusiasm quickly faded as he struggled to recall the ingredients, referring to the burger as a “product” rather than food. He took a small bite, appeared uncomfortable, and later described the experience as a “big bite for a Big Arch.” The clip, shared by Rain Drops Media, highlighted Kempczinski’s reluctance to engage with the burger. Social media users quickly picked apart the moment, with many comparing his reaction to the awkwardness of a character from The Simpsons trying a Krabby Patty for the first time. Others focused on the CEO’s choice of words, suggesting his description of the burger as a “product” rather than a meal implied it lacked nutritional value. Commentators also noted the irony of the CEO’s behavior, given that the burger was developed in McDonald’s corporate kitchens. @Nick_TopG joked that the burger was “worlds better than anything you would ever get at an actual McDonald’s,” yet Kempczinski still seemed uninterested. The most scathing critique came from @RoyalMelanite, who called the moment “the most unintentionally hilarious endorsement fail since New Coke.” Reddit users echoed the humor, with u/Carosello questioning why the company would upload the video in the first place.#mcdonalds #chris_kempczinski #big_arch_burger #rain_drops_media #the_simpsons
