Lexie Hull Expands Off-Court Impact with FORTA Cosmetics Launch Lexie Hull, the 26-year-old guard for the Indiana Fever, is making waves both on and off the basketball court as she continues to thrive in her professional career while building a promising cosmetics brand. The athlete, who has become a key player for the Fever, recently shared major off-court news about her venture, FORTA Cosmetics, which has gained significant traction in the beauty industry. Hull’s efforts outside of basketball have culminated in a major milestone as her company, co-founded with former Stanford roommate Sarah Guller, has been accepted into the Sephora Accelerate program, a prestigious incubator for emerging beauty brands. FORTA Cosmetics, launched earlier this year, was created with athletes and active consumers in mind, addressing the unique challenges of maintaining a beauty routine amid the demands of sports. The brand’s first product, the Lock & Go Setting Spray, was designed to withstand sweat, competition, and long days, making it a natural fit for Hull, who understands the difficulties of balancing athletic performance with personal grooming. Hull and Guller reportedly invested $17,000 of their own savings to fund the initial 10,000-unit order of the spray, demonstrating their commitment to the project. The product’s success has positioned FORTA as a viable player in the beauty market, with plans to expand into lip and eye products in the future. The acceptance into the Sephora Accelerate program marks a critical step in FORTA’s growth. The program provides mentorship, business development resources, and industry connections, which could help the brand transition from a startup to a retail-ready product.#indiana_fever #lexie_hull #forta_cosmetics #sarah_guller #sephora_accelerate
