Xero Launches Ultra Plan To Target Australia’s Medium-Sized Businesses Xero has introduced Ultra, a new service tailored for medium-sized businesses in Australia that have outgrown basic accounting tools but are not yet ready to adopt full enterprise resource planning (ERP) systems. The plan marks a strategic shift for Xero, which has historically focused on small businesses. Ultra aims to deliver ERP-level capabilities in financial control, reporting, and visibility while staying within the same platform used by Xero’s existing customers. Priced at $500 per month (including GST), the plan is designed to address the needs of businesses scaling beyond the capacity of entry-level tools but without the complexity and cost of traditional ERP systems. The launch of Ultra is positioned as a response to a common challenge faced by growing Australian businesses. As organizations expand, they often find themselves trapped between software suited for smaller operations and enterprise systems built for much larger companies. Ultra seeks to bridge this gap by offering advanced tools without requiring a complete migration to a new platform. Angad Soin, Managing Director Australia and New Zealand and Global Chief Strategy Officer at Xero, emphasized the importance of serving this segment. “Australia’s scaling businesses are a vital part of this economy, and their needs are genuinely different,” Soin said. “Xero has always grown alongside its customers. Ultra is the next step in that strategy, serving a segment that’s complex enough to need more but still desires simplicity.” Ultra’s features include Syft Advanced reporting, which provides multi-entity consolidated reporting, scenario modeling, AI-powered insights, and four-way cash flow forecasting.#australia #xero #angad_soin #trainwest #damien_wragg
